Directions Hair Lightening Bleach

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PAIR IT WITH

Directions Hair Lightening Peroxide 30 Volume
Directions Hair Lightening Peroxide 30 Volume
£6.99 £5.99
Directions Hair Lightening Peroxide 40 Volume
Directions Hair Lightening Peroxide 40 Volume
£6.99 £5.99
Directions Hair Lightening Peroxide 20 Volume
Directions Hair Lightening Peroxide 20 Volume
£6.99 £5.99
Directions Hair Lightening Bleach

Directions Hair Lightening Bleach

Lift and lighten your hair safely with Directions Hair Lightening Bleach — designed to work with peroxide for clean, even colour preparation.

 

Perfect for pairing with the peroxide strength you need Hair Lightening Bleach powder is to be mixed with Directions Cream Peroxide. Ideal for highlighting, full head bleaching, and tone correction, the bleach powder works with any of the 20, 30, or 40 Volume peroxide strengths depending on desired lift.

 

A dust-free formula designed for cleaner mixing Bleach powders can create mess and inconsistency when mixed. This one is built as a dust-free formula specifically, so mixing stays clean and even, giving a smoother, more predictable base before peroxide is added.

 

Key Features & Benefits

 

  • Dust-Free Bleach Powder.
  • Designed to Work with Peroxide: For clean, even colour preparation.
  • Ideal for Highlighting, Full Head Bleaching & Tone Correction.
  • Compatible with 20, 30 & 40 Volume Peroxide: Depending on desired lift.

 

Product Specification

 

Field Value
Size 400 ml (approx.)
Product Type Bleach powder
Mixing Ratio Approx. 1 part bleach : 2–3 parts peroxide, depending on desired lift
Age Restriction Not to be used on persons under 16 years old

 

How the Ingredients Work

 

  • Potassium Persulfate, Sodium Metasilicate, Ammonium Persulfate: The formula's active bleaching agents, combined with cream peroxide to lift hair colour.

 

How to Use and Care for Hair Lightening Bleach

 

Mandatory Strand & Skin Sensitivity Test: Always carry out a skin sensitivity and hair strand test, even if you have used the product on previous occasions.

Prep: Everyone should protect the hairline, ears, and any other sensitive areas with Vaseline before lightening. Use a non-metallic bowl and non-metallic brush.

Mix: Mix 25g of bleach with between 75ml and 100ml of cream peroxide depending upon the consistency required, in a non-metallic bowl. Use immediately.

Apply: Apply to clean, towel-dried hair, spreading evenly using a tint brush.

Targeted Timing: Check hair every 5 minutes and leave for the required time depending on desired intensity.

Storage: Rinse thoroughly and follow with a moisturizing shampoo.

Safety warnings:

  • If your hair has been previously bleached, lightened, spray lightened, or coloured using metallic salt-based products or henna, do not use this product.
  • If you have bleached, tinted, or permed your hair recently, this product may not be suitable for further lightening. Please contact us for further advice.
  • Not to be used on persons under 16 years old.
  • Do not use the product on other body hair, eyebrows, or eyelashes.
  • Not recommended for use during pregnancy.
  • Do not use on an irritated scalp or broken skin.

 

Who this is for

 

Adults aged 16 and over, with a healthy, uninjured scalp and no contraindications, wanting a dust-free bleach powder to mix with their preferred Directions cream peroxide strength for highlighting, full head bleaching, or tone correction.

 

Who this is NOT for

 

Not suitable for hair previously bleached, lightened, or coloured with metallic salt-based products or henna. Not to be used on persons under 16, on other body hair, eyebrows, or eyelashes. Not recommended during pregnancy. Not suitable for use on an irritated scalp or broken skin.

 

FAQ

 

Q1. Which peroxide strength should I mix this with? It's compatible with 20, 30, or 40 Volume peroxide, depending on the desired level of lift.

 

Q2. How often should I check my hair while bleaching? Check hair every 5 minutes while it processes.

 

Q3. Is this bleach dust-free? Yes — it's a dust-free formula, designed for cleaner, more even mixing.

 

Q4. Should I use this on already-bleached hair? Do not overlap onto already-bleached hair, as this leads to damage, and always carry out a strand test first.

Potassium PersulfateSodium MetasilicateAmmonium PersulfateSodium StearateCyamopsis Tetragonoloba GumParaffinum LiquidumSolanum TuberosumStarchSilicaSodium PersulfateEdtaCI 77007.

Below is a general guideline. Always follow the instruction leaflet that comes with the product, and do strand / patch tests before full application.

 

  1. Patch & Strand TestBefore applying to your whole head, perform a skin sensitivity test behind the ear or inner elbow (per instructions).Also do a strand test to see how your hair reacts, what level it lifts to, and timing.
  2. Protect Skin & SurroundingsApply petroleum jelly / barrier (e.g. Vaseline) along hairline, ears, and neck to avoid skin irritation or staining. Wear gloves, old clothes, and protect surfaces.
  3. MixingUse a non-metallic bowl (plastic or ceramic).Mix the bleach powder with cream peroxide (6 %, 9 %, or 12 %, depending on desired lift) at the recommended ratio (often ~1 part bleach : 2–3 parts peroxide, but check the leaflet).Stir until smooth, lump-free consistency.
  4. ApplicationApply quickly and evenly to dry hair.Often start a little distance from scalp (because body heat accelerates lift) and then carefully touch roots later.Work in sections for even coverage.
  5. Processing TimeMonitor hair carefully. Typical times can range (something like 20–50 minutes) depending on hair strength, color, and desired lift.Do not exceed the maximum time stated in the instructions.Rinse a small section if unsure to check lift.
  6. Rinsing & AftercareOnce desired lift is achieved, rinse thoroughly with lukewarm water.Shampoo with a gentle, colour-safe or neutralising shampoo, if provided.Follow with a deep conditioner or hair mask to restore moisture and integrity.
  7. Toning / ColouringAfter bleaching, use a toner or semi-permanent dye to adjust tone (reduce yellow/brassy undertones).Ensure hair is in good condition before applying further chemical treatments.

 

Safety & Precautions (Must-Know)

 

  • Avoid overlapping — do not apply fresh bleach to already bleached areas (to prevent breakage).
  • Scalp sensitivity — avoid applying bleach directly to irritated or scratched scalp.
  • Chemical history — if hair has been previously treated with metallic dyes, henna, or other strong chemicals, bleaching may cause adverse results. 
  • Age / health limitations — not recommended for persons under 16. Use caution if pregnant (check with healthcare provider). 
  • Ventilation — use in well-ventilated area; avoid inhaling powder.
  • Immediate disposal — mix just enough for one session (don’t store mixed bleach) and dispose of leftovers per instructions.
  • Eye protection — avoid contact with eyes; if contact occurs, rinse thoroughly with water and seek medical advice.