Directions Pre Colour Shampoo

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Directions Semi Permanent Hair Colour
Directions Semi Permanent Hair Colour
£5.50 £3.99
Directions Pre Colour Shampoo

Directions Pre Colour Shampoo

La Riche Directions Pre Colour Shampoo has been extraordinarily defined for use before shading your hair, allowing you to get the most out of your shading.

 

Perfect for prepping hair before applying colour This shampoo gently cleanses your hair, removing any impurities and build-up that could affect the outcome of your colouring. Leaving hair delicate and reasonable with an incredible lustre.

 

Cleansing that supports colour adhesion, not just cleanliness Product build-up and residual oils can prevent dye from adhering evenly. This shampoo is built to create the perfect base specifically for colouring, so a chosen shade adheres beautifully and evenly rather than developing patchily.

 

Key Features & Benefits

 

  • Specially Designed for Use Before Colouring.
  • Gently Cleanses: Removes impurities and build-up that could affect colouring outcome.
  • Creates the Perfect Base: Helps chosen shade adhere beautifully and evenly.
  • Leaves Hair Feeling Soft & Manageable.
  • Enhances Vibrancy & Longevity of Colour.

 

Product Specification

 

Field Value
Shades 250 ml
Product Type Clarifying/preparatory pre-colour shampoo
Suitable For Use before applying Directions or other semi-permanent hair colour

 

How to Use and Care for Directions Pre Colour Shampoo

 

 

Note: Use before colouring.

Apply: Apply Directions Pre-Colour Shampoo to soaking wet hair.

Targeted Timing: Massage into a lather, then rinse thoroughly.

Storage: For best results follow with Directions Colour Protecting Conditioner.

 

Who this is for

 

Anyone preparing to colour their hair with Directions (or similar) semi-permanent hair colour, wanting to remove buildup for a more even, vibrant result.

 

Who this is NOT for

 

Not intended as a regular everyday shampoo — this is a clarifying, preparatory shampoo formulated specifically for use before colouring.

 

FAQ

 

Q1. When should I use this shampoo? Use before colouring your hair to get the most out of your chosen shade.

 

Q2. Will this help my colour adhere better? Yes — it creates the perfect base by removing impurities and build-up, helping your chosen shade adhere beautifully and evenly.

 

Q3. What should I use after this shampoo? For best results, follow with Directions Colour Protecting Conditioner.

 

Q4. Will this leave my hair feeling stripped? No — it leaves hair delicate and reasonable with an incredible lustre, feeling soft and manageable.

Aqua (pure)sodium laureth sulfatecocamidopropyl betainesodium cocoamphodiacetatesodium lauroyl sarcosinatedimethylpabamidopropyl laurdimonium tosylatepropylene glycol (and) disazolidinyl urea (and) iodopropynyl butycarbomateparfumcitric acidsodium chloride. 

Here’s a step‑by‑step guide to using Directions Pre Colour Shampoo:

 

  1. Wet Hair ThoroughlyUse lukewarm water to get hair fully saturated.
  2. Apply the Pre Colour ShampooDispense an appropriate amount into your palms.Lather and massage into scalp and through lengths of hair, focusing on areas where residue is likely (e.g. ends, product-heavy areas).
  3. Let It Sit BrieflyAllow it to work for a short time (a minute or two) so the cleansing agents can loosen buildup.
  4. Rinse CompletelyRinse hair thoroughly until water runs clear and no residuary foam remains.
  5. Proceed Immediately with Colour ApplicationDon’t apply conditioner or further treatments before the dye. The dye should be applied promptly on freshly cleansed hair for best penetration.Follow the instructions of the dye / colouring product.
  6. After Coloring Use Appropriate CareOnce done with colouring, you may use a color-protecting shampoo or conditioner to maintain the result.

 

PRO TIP : For best results follow with Directions Colour Protecting Conditioner.