Directions Hair Lightening Kit 40 Volume
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Estimated Delivery: *Sep 22 - Sep 26
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Free Shipping & Returns: On all orders over £50
PAIR IT WITH
When your hair is relatively dark and you need more lift than a 30 Vol kit can provide, the 40 Vol version gives stronger lightening potential.
Perfect for darker hair needing maximum lift All-in-one kit: includes cream peroxide, bleach powder, moisturizing shampoo, gloves, mixing tray, applicator brush, cap, and instructions. High lifting power: 12% (40 Vol) peroxide allows stronger lightening than 30 Vol (9%) kits.
Strong lift with timing that demands close attention Higher-strength bleaching works faster, which means the margin for error is smaller. This kit is built to include conditioning support specifically for that reason, so moisture restoration matters as much as the lightening itself once the process is complete.
Key Features & Benefits
- All-in-One Kit: Cream peroxide, bleach powder, moisturizing shampoo, gloves, mixing tray, applicator brush, cap, and instructions.
- High Lifting Power: 12% (40 Vol) peroxide allows stronger lightening than 30 Vol (9%) kits.
- Conditioning Support Included: Moisturizing shampoo to help reduce damage/dryness post-bleach.
- Convenience & Compatibility: Designed to work with other Directions/La Riche products.
- Single Application Size: Good for one full or partial bleaching session depending on hair length/thickness.
Product Specification
| Field | Value |
|---|---|
| Strength | 40 Volume (12% cream peroxide) |
| Product Type | Complete hair lightening/bleaching kit |
| Includes | Cream peroxide, bleach powder, moisturizing shampoo, gloves, mixing tray, applicator brush, cap, instructions |
| Age Restriction | Not to be used on persons under 16 years old |
How the Ingredients Work
- Cream Peroxide (12%): The formula's active lightening agent, mixed with bleach powder to lift hair colour up to seven shades.
- Bleach Powder: Combined with peroxide to create the lightening mixture.
- Moisturizing Shampoo: Included to help reduce damage and dryness after bleaching.
How to Use and Care for Hair Lightening Kit 40 Volume
Mandatory Strand & Skin Sensitivity Test: Always carry out a skin sensitivity and hair strand test, even if you have used the product on previous occasions.
Prep: Everyone should protect the hairline, ears, and any other sensitive areas with Vaseline before lightening.
Mix: Combine the 40 Vol cream peroxide and bleach powder in the recommended ratio (check instructions). Stir until smooth and lump-free.
Apply: Work in sections. Avoid applying full-strength bleach to roots/scalp first — they process faster due to body heat. Do not overlap onto already-bleached hair, as this leads to damage. Not suitable for use on metallic or henna-treated hair, as this can cause unpredictable results or damage.
Targeted Timing: Because 40 Vol works faster, you must be vigilant about timing — check the development of the bleaching process frequently.
Storage: Rinse the hair well and shampoo it with the provided Moisturizing Shampoo. Moisture restoration is essential, as hair will be dry after bleaching.
Safety warnings:
- If your hair has been previously bleached, lightened, spray lightened, or coloured using metallic salt-based products or henna, do not use this product.
- If you have bleached, tinted, or permed your hair recently, this product may not be suitable for further lightening. Please contact us for further advice.
- Not to be used on persons under 16 years old.
- Do not use the product on other body hair, eyebrows, or eyelashes.
- Not recommended for use during pregnancy.
- Do not use on an irritated scalp or broken skin.
- May not be suitable for very dark brown hair — always complete a strand test. Not recommended for black hair.
- If you have very thick or longer than shoulder-length hair, you may require more than one kit for full application.
Who this is for
Adults aged 16 and over, with a healthy, uninjured scalp and no contraindications, whose hair needs more lift than a 30 Vol kit can provide, particularly relatively dark hair.
Who this is NOT for
Not suitable for hair previously bleached, lightened, or coloured with metallic salt-based products or henna. Not recommended for black hair. Not to be used on persons under 16, on other body hair, eyebrows, or eyelashes. Not recommended during pregnancy. Not suitable for use on an irritated scalp or broken skin.
FAQ
Q1. Is this stronger than the 30 Volume kit? Yes — the 12% (40 Vol) peroxide allows stronger lightening than 30 Vol (9%) kits, ideal for relatively dark hair needing more lift.
Q2. Do I need to check on the bleach more often with this kit? Yes — because 40 Vol works faster, you must be vigilant about timing and check development frequently.
Q3. Will my hair feel dry afterward? Yes — hair will be dry after bleaching, so moisture restoration with the included shampoo is essential.
Q4. Is this suitable for black hair? No — this product is not recommended for black hair.
When your hair is relatively dark and you need more lift than a 30 Vol kit can provide, the 40 Vol version gives stronger lightening potential.
Perfect for darker hair needing maximum lift All-in-one kit: includes cream peroxide, bleach powder, moisturizing shampoo, gloves, mixing tray, applicator brush, cap, and instructions. High lifting power: 12% (40 Vol) peroxide allows stronger lightening than 30 Vol (9%) kits.
Strong lift with timing that demands close attention Higher-strength bleaching works faster, which means the margin for error is smaller. This kit is built to include conditioning support specifically for that reason, so moisture restoration matters as much as the lightening itself once the process is complete.
Key Features & Benefits
- All-in-One Kit: Cream peroxide, bleach powder, moisturizing shampoo, gloves, mixing tray, applicator brush, cap, and instructions.
- High Lifting Power: 12% (40 Vol) peroxide allows stronger lightening than 30 Vol (9%) kits.
- Conditioning Support Included: Moisturizing shampoo to help reduce damage/dryness post-bleach.
- Convenience & Compatibility: Designed to work with other Directions/La Riche products.
- Single Application Size: Good for one full or partial bleaching session depending on hair length/thickness.
Product Specification
| Field | Value |
|---|---|
| Strength | 40 Volume (12% cream peroxide) |
| Product Type | Complete hair lightening/bleaching kit |
| Includes | Cream peroxide, bleach powder, moisturizing shampoo, gloves, mixing tray, applicator brush, cap, instructions |
| Age Restriction | Not to be used on persons under 16 years old |
How the Ingredients Work
- Cream Peroxide (12%): The formula's active lightening agent, mixed with bleach powder to lift hair colour up to seven shades.
- Bleach Powder: Combined with peroxide to create the lightening mixture.
- Moisturizing Shampoo: Included to help reduce damage and dryness after bleaching.
How to Use and Care for Hair Lightening Kit 40 Volume
Mandatory Strand & Skin Sensitivity Test: Always carry out a skin sensitivity and hair strand test, even if you have used the product on previous occasions.
Prep: Everyone should protect the hairline, ears, and any other sensitive areas with Vaseline before lightening.
Mix: Combine the 40 Vol cream peroxide and bleach powder in the recommended ratio (check instructions). Stir until smooth and lump-free.
Apply: Work in sections. Avoid applying full-strength bleach to roots/scalp first — they process faster due to body heat. Do not overlap onto already-bleached hair, as this leads to damage. Not suitable for use on metallic or henna-treated hair, as this can cause unpredictable results or damage.
Targeted Timing: Because 40 Vol works faster, you must be vigilant about timing — check the development of the bleaching process frequently.
Storage: Rinse the hair well and shampoo it with the provided Moisturizing Shampoo. Moisture restoration is essential, as hair will be dry after bleaching.
Safety warnings:
- If your hair has been previously bleached, lightened, spray lightened, or coloured using metallic salt-based products or henna, do not use this product.
- If you have bleached, tinted, or permed your hair recently, this product may not be suitable for further lightening. Please contact us for further advice.
- Not to be used on persons under 16 years old.
- Do not use the product on other body hair, eyebrows, or eyelashes.
- Not recommended for use during pregnancy.
- Do not use on an irritated scalp or broken skin.
- May not be suitable for very dark brown hair — always complete a strand test. Not recommended for black hair.
- If you have very thick or longer than shoulder-length hair, you may require more than one kit for full application.
Who this is for
Adults aged 16 and over, with a healthy, uninjured scalp and no contraindications, whose hair needs more lift than a 30 Vol kit can provide, particularly relatively dark hair.
Who this is NOT for
Not suitable for hair previously bleached, lightened, or coloured with metallic salt-based products or henna. Not recommended for black hair. Not to be used on persons under 16, on other body hair, eyebrows, or eyelashes. Not recommended during pregnancy. Not suitable for use on an irritated scalp or broken skin.
FAQ
Q1. Is this stronger than the 30 Volume kit? Yes — the 12% (40 Vol) peroxide allows stronger lightening than 30 Vol (9%) kits, ideal for relatively dark hair needing more lift.
Q2. Do I need to check on the bleach more often with this kit? Yes — because 40 Vol works faster, you must be vigilant about timing and check development frequently.
Q3. Will my hair feel dry afterward? Yes — hair will be dry after bleaching, so moisture restoration with the included shampoo is essential.
Q4. Is this suitable for black hair? No — this product is not recommended for black hair.
