Mascara

This collection sits within Eyes under MakeUp, and covers mascara across a range of finishes and effects.

Top Brands Available in Mascara

Sunkissed is the sole brand in this collection, spanning volumising, waterproof, curl-focused, lengthening, and false-lash-effect formulas across ten different mascaras.

Common Problems Customers Face

• Wanting more volume or drama from lashes without false lashes.
• Needing a formula that holds curl through the day.
• Wanting waterproof wear for humid weather or long days.
• Preferring a more natural, everyday look over a heavy, dramatic finish.

How This Collection Addresses Those Problems

Here's how the range maps to those needs:

• Volume and drama — Sunkissed's California Dreamin' Glam Boost, High Drama, and Mega Bold Lashes Waterproof mascaras all target noticeable volume.
• Curl hold — the Curl Flex Waterproof and Curl Power mascaras are both formulated around holding curl through the day.
• False-lash-style effect without falsies — the Mega Long False Lash Effect mascara is positioned as an alternative to applying strip lashes.
• A more natural finish — the Natural Pure Lash mascara suits an everyday look, while the 5 in 1 Max Effect and Prismatic Volumising options sit in between for those wanting more than natural but less than maximum drama.
• All-round lift — the Lift mascara is aimed at opening up the eye area rather than adding heavy volume.

How to Choose the Right Product

1. For maximum volume and drama, the High Drama or Mega Bold Lashes formulas are built for that.
2. If curl hold is your main concern, choose Curl Flex or Curl Power specifically.
3. For an everyday, more natural look, the Natural Pure Lash formula suits that better than the higher-drama options.
4. Waterproof formulas suit humid conditions, workouts, or long days, but tend to need a dedicated remover.

None of this replaces checking a specific product's own directions.

Usage and Care Tips

• Wiggle the wand at the base of lashes before sweeping upward, for more even coverage and less clumping.
• Wait a few seconds between coats to avoid a wet, clumpy build-up.
• Replace mascara roughly every three months, since it can harbour bacteria over time, particularly once opened.
• Waterproof formulas generally need an oil-based remover to fully break down — check the product's own removal guidance.
• Remove mascara gently at the end of the day rather than rubbing, to avoid lash breakage and eye irritation.

Shop Mascara and More

For definition, Eyeliner covers lining separately, and for added length or volume beyond mascara, False Eye Lashes covers strip and individual lashes.

Common Questions

What mascara brands does Cosmetize stock?

Sunkissed, across ten different formulas covering volume, curl, length, and natural finishes.

How often should I replace my mascara?

Most guidance suggests around every three months, since mascara can harbour bacteria over time, especially once it's been opened and used regularly.

Which Sunkissed mascara gives the most natural look?

The Natural Pure Lash Mascara is positioned for a more everyday, understated finish compared with the brand's higher-drama options.