Directions Semi Permanent Hair Colour
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Estimated Delivery: *Sep 22 - Sep 26
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Free Shipping & Returns: On all orders over £50
PAIR IT WITH
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
Their hair dye can give you bold, true colour in a huge range of shades. A semi-permanent dye, Directions hair colour offers almost endless possibilities.
Perfect for bold, vibrant colour without harsh chemicals La Riche products believe in cruelty-free formulation, and their dyes are ammonia, peroxide and PPD free for a safer fashion choice. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy.
Colour that fades gently rather than a permanent commitment Some hair colours require ongoing root maintenance or leave permanent results. Directions is built to gradually fade over multiple washes specifically, so creative, temporary colour transformations are possible without a long-term commitment or damage to hair.
Key Features & Benefits
- Bold, True Colour: In a huge range of shades.
- Ammonia, Peroxide & PPD Free: For a safer fashion choice.
- Vegan & Cruelty-Free.
- Gentle, Conditioning Formula: Keeps hair healthy while colouring.
- Semi-Permanent Nature: Allows easy experimentation, gradually fades over multiple washes.
- Customizable: By mixing with other shades for unique results.
Product Specification
| Field | Value |
|---|---|
| Shades | 46 Shades |
| Product Type | Semi-permanent hair colour |
| Formula | Ammonia-free, peroxide-free, PPD-free |
| Suitable For | Pre-lightened/blonde hair for brightest results; also usable on medium/dark hair for a subtler tint |
| Cruelty-Free | Yes, vegan |
How the Ingredients Work
- Direct Dye Pigments (e.g. Basic Violet, Basic Red, Basic Blue, HC Yellow — shade dependent): The formula's core colouring agents, depositing bright, long-lasting colour without requiring a developer.
- Conditioning Agents (e.g. Cetearyl Alcohol, Glyceryl Stearate): Included to help keep hair soft and healthy during and after colouring.
How to Use and Care for Directions Semi Permanent Hair Colour
Gather Supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect Your Clothing and Skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Mandatory Patch Test : At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Wash Hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Section Hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply Colour: Using an applicator brush or gloved hands, start at the roots and work down to the tips. Do not mix with peroxides. For pre-lightened or blonde hair, the colour may appear more vibrant. Optionally, apply gentle heat with a hairdryer (low-medium setting) over a cap for extra intensity.
Rinse: Rinse with cool water — do not use hot water, as it can fade the colour faster. Rinse until water runs clear, gently massaging hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions' aftercare conditioner to seal in colour and maintain softness.
Dry & Style: Towel-dry gently, avoiding rubbing which can cause uneven fading. Air-dry or blow-dry carefully with a heat protectant if using heat styling tools.
Aftercare: Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo and conditioner. Rinse with cool or lukewarm water to reduce fading. Avoid harsh clarifying shampoos or chemical treatments soon after dyeing. Reapply as needed to refresh vibrancy.
Who this is for
Anyone wanting bold, temporary hair colour without ammonia, peroxide, or PPD, delivered in a huge range of mixable shades.
Who this is NOT for
Not intended for use without a patch test — this is mandatory at least 48 hours before every application. Not intended to be mixed with peroxides.
FAQ
Q1. Do I need to do a patch test before using this hair colour? Yes — this is mandatory. Apply a small amount of colour to a patch of skin at least 48 hours before application, to check for any allergic reaction.
Q2. Can I mix this with peroxide for a more vibrant result? No — do not mix with peroxides.
Q3. Will this show up on dark hair? For the brightest, truest results, apply to pre-lightened or blonde hair; on medium or dark brown hair the result will typically appear more muted or tonal.
Q4. How long does the colour last? Because Directions is semi-permanent, expect gradual fading over multiple washes; reapply or touch up as needed to refresh the shade.
