Directions Semi Permanent Hair Colour

Product Overview

 

• Wisteria is a semi‑permanent hair dye that produces a soft, bright-toned purple — a delicate, pastel violet shade.
• It comes in a 100 ml tub.
• The formula is free from peroxide and ammonia, making it gentler than permanent dyes.
• The dye includes conditioning agents, helping keep hair soft, smooth, and manageable after colouring.
• The product is vegan and cruelty‑free.

 

Key Features & Benefits

 

• Soft Pastel Purple Shade — Wisteria gives a light, gentle purple tone, ideal for subtle, dreamy looks or pastel hairstyles.
• Semi-Permanent & Gentle — No peroxide or ammonia, making it less damaging and suitable for frequent colour changes.
• Conditioning Effect — Conditions hair while colouring, maintaining softness and shine.
• Mixable with Other Shades — Can blend with other Directions colours to create custom pastels or unique purple-based tones.
• Vegan & Cruelty-Free — Suitable for those who prefer ethical beauty products.
• Easy to Apply at Home — Direct-deposit semi-permanent dye, simple to use without developers or bleach.

 

Specifications

 

Attribute	Details
Product Type	Semi-permanent hair dye
Shade	Wisteria (light / pastel purple)
Volume	100 ml pot
Formula	Direct-deposit, no peroxide or ammonia
Conditioning	Yes
Vegan / Cruelty-Free	Yes
Recommended Base	Light, pre‑lightened or pale hair for truest pastel result
Mixable	Yes — blends with other shades for custom colours
Typical Longevity	Moderate — fades over time depending on hair care and washing frequency

 

Suitable Hair Types & What to Use With It

 

Best for:

 

• Bleached or pre‑lightened hair — pastel purple comes out most clearly on very light or pale hair.
• Very light blonde or pale hair bases — easier to achieve a vivid/pastel purple without heavy base contrast.

 

Less effective on:

 

• Dark hair — being a deposit-only dye, it may result in a subtle tint rather than a noticeable purple.

 

Recommended to use together with:

 

• Sulphate-free, colour-safe shampoo and conditioner to help preserve the pastel tone.
• A tint brush and bowl (or gloves) for even application.
• Old towels/clothes — semi‑permanent dyes can stain fabrics.
• Conditioner or hair mask — especially if hair was previously lightened or bleached — to maintain softness and hair health.
• Optional: mixing Wisteria with conditioner or another lighter shade to create soft pastel purple or lavender tones.

 

Why Choose Wisteria?

 

• Delivers a delicate, pastel purple — perfect for subtle, dreamy, or soft violet looks.
• Gentle, semi‑permanent formula is more forgiving on hair and suitable for frequent changes.
• Conditioning properties help preserve softness and shine even after dyeing.
• Mixable nature allows creative experimentation and custom pastel shades.
• Vegan and cruelty-free, supporting ethical beauty practices.
• Versatile for full-head colour, streaks, panels, or blended styles.

 

Aftercare & Colour Maintenance Tips

 

• Wash with cool or lukewarm water — hot water fades pastel and semi-permanent colours faster.
• Use colour-safe, sulphate-free shampoo and conditioner.
• Wash hair 2–3 times per week instead of daily to prolong the shade.
• Deep-condition frequently, especially if hair was previously bleached.
• Avoid excessive heat styling, or always use a heat protectant.
• Protect hair from sun/UV exposure — prolonged sun can fade pastel tones.
• To refresh or soften colour, mix a bit of Wisteria with conditioner and apply as a gentle colour-deposit treatment.
• Avoid harsh or clarifying shampoos unless intentionally fading or removing the colour.