Sisley

Sisley was established in Paris in 1968 as a cotton-wear manufacturer. In 1974 it was taken over by Benetton who acquired exclusive rights on the name. The trademark then comprised wording in American-style lettering. Hubert d'Ornano reorganized the company and focused Sisley's research on phytocosmetology. He relied on the research of chemist Egmont Desperrois for his products. He came up with the idea to use essential oils and active ingredients extracted from plants in the beauty products. In 2005, Sisley hired a new CEO who updated the brand's look and feel. The logo was changed from a gold-burgundy emblem to a more elegant and refined logo. The new look reflected the image of the independent creative and sales staff organisation.