Shiseido has been set apart from the beginning. When Arinobu Fukuhara founded it in 1872, he introduced Japan to its first Western-style pharmacy. From the start, Shiseido has stood for elegance, sophistication, and quality. The Japanese beauty company Shiseido has been touching, shaping, and enhancing the face of beauty around the globe for more than 140 years. We believe that beauty is found in everything around us. Whether it's a lily in bloom or a sketch of a flower on your favorite hat, we cherish each detail that makes us who we are. With natural ingredients and simple designs, our products help you express the beauty within you. We support your unique beauty by empowering the health of your skin, inside and out. We provide medical services that continually improve your skin from the inside out. The Camellia flower motif that has since become iconic of the Shiseido brand was first used in 1915 when Shinzo Fukuhara founded Shiseido. Since he first studied art in Europe, Shinzo Ai's work has been inspired by European Art Nouveau. His latest piece is no exception to this inspiration; a softly rendered camellia flower with swirling, curly petals. The Camellia is a flower that comes from eastern Asia. It has a lot of significance in the culture there and has been used in Japanese ceremonies for hundreds of years. Their beauty is soothing, and they can be worn as small confetti-like flowers. More than one century later, Shinzo's Camellia flower design remains unchanged (despite a few subtle adjustments), a testament to his artistic vision and a symbol of our commitment to beauty.