Maybelline New York is the number one global cosmetics brand and is available in over 129 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulas with an exclusive Color Icon shade assortment that has something for everyone. Maybelline New York is also the official sponsor of New York Mercedes-Benz Fashion Week. In 1913, Thomas Williams worked at a pharmacy in Chicago, where his sister, Maybel had a dilemma. She suffered from alopecia areata macular, a disease that leads to the loss of hair on the scalp and eyebrows. To enhance her appearance, Williams decided to add coal dust to Maybelline petroleum jelly makeup. The product worked. In 1915, Maybel got her man and Thomas founded what would become the global industry giant, Maybelline, named after the bride and her favourite beauty aid. In 1915, Williams introduced the Maybelline Cake Mascara, the first eye product ever used on lashes and brows. In 1923, Maybelline was the first to offer a range of matching colours for eyes, lips and cheeks. The signature red eyebrow pencil followed in 1931, making the trend of dramatic makeup available to everyone. Maybelline started as a manufacturer of highly acclaimed waterproof mascara. Evelyn Nesbit, supermodel of her day, wore Maybelline mascara in her stage appearances, and advertisements spoke of nothing but waterproof qualities.