Directions Pre Colour Shampoo
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Estimated Delivery: *Aug 03 - Aug 07
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Free Shipping & Returns: On all orders over £50
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Product Overview
Directions Pre Colour Shampoo is a clarifying / preparatory shampoo designed to cleanse hair and remove buildup before applying hair dye or semi‑permanent color.
The idea is that by removing residues (silicones, oils, styling products, conditioners) and slightly “opening up” the hair cuticle, your color (especially semi-permanent or direct dyes) can deposit more evenly, penetrate better, and last longer.
It is often used right before applying a dye from the Directions / La Riche colour range.
Key Features & Benefits
| Feature | Benefit |
|---|---|
| Clarifying / deep‑clean formula | Strips away residues (conditioners, styling product, oils) that might block dye uptake |
| pH / “cuticle prep” | Helps hair take colour more uniformly by making the surface more receptive |
| Vegan / cruelty‑free (for some regions) | Many listings note it’s developed for the Directions line with vegan / no animal testing philosophy |
| 250 ml convenient size | Enough for one or multiple pre‑colour washes for average hair |
| Compatibility with Directions / La Riche dyes | Intended to be used in the same product system for optimal performance |
Specifications
| Specification | Detail |
|---|---|
| Volume | 250 ml |
| Formulation Type | Shampoo / cleansing agent (with surfactants) |
| Key Ingredients | Aqua (Pure), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphodiacetate, Sodium Lauroyl Sarcosinate, Propylene Glycol, Parfum, Benzyl Alcohol, Citral, Citronellol, Coumarin, Geraniol, Linalool, Hydroxycitronellal, Limonene, Sodium Chloride, CI 60730, etc. |
| Product Warnings | Avoid eye contact; rinse immediately if contact occurs |
Why Choose This Product?
- Prepping your hair properly before colouring can significantly improve colour uptake and longevity, especially with semi‑permanent or direct dyes.
- Using a pre‑colour shampoo helps ensure the dye contacts hair fibers more directly (rather than being blocked by residual conditioners or oils).
- Because it’s part of the Directions / La Riche line, it aligns well (formulation, philosophy, expected results) with their colour products.
- The 250 ml size is manageable and practical for DIY hair colouring routines.
Product Overview
Directions Pre Colour Shampoo is a clarifying / preparatory shampoo designed to cleanse hair and remove buildup before applying hair dye or semi‑permanent color.
The idea is that by removing residues (silicones, oils, styling products, conditioners) and slightly “opening up” the hair cuticle, your color (especially semi-permanent or direct dyes) can deposit more evenly, penetrate better, and last longer.
It is often used right before applying a dye from the Directions / La Riche colour range.
Key Features & Benefits
| Feature | Benefit |
|---|---|
| Clarifying / deep‑clean formula | Strips away residues (conditioners, styling product, oils) that might block dye uptake |
| pH / “cuticle prep” | Helps hair take colour more uniformly by making the surface more receptive |
| Vegan / cruelty‑free (for some regions) | Many listings note it’s developed for the Directions line with vegan / no animal testing philosophy |
| 250 ml convenient size | Enough for one or multiple pre‑colour washes for average hair |
| Compatibility with Directions / La Riche dyes | Intended to be used in the same product system for optimal performance |
Specifications
| Specification | Detail |
|---|---|
| Volume | 250 ml |
| Formulation Type | Shampoo / cleansing agent (with surfactants) |
| Key Ingredients | Aqua (Pure), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphodiacetate, Sodium Lauroyl Sarcosinate, Propylene Glycol, Parfum, Benzyl Alcohol, Citral, Citronellol, Coumarin, Geraniol, Linalool, Hydroxycitronellal, Limonene, Sodium Chloride, CI 60730, etc. |
| Product Warnings | Avoid eye contact; rinse immediately if contact occurs |
Why Choose This Product?
- Prepping your hair properly before colouring can significantly improve colour uptake and longevity, especially with semi‑permanent or direct dyes.
- Using a pre‑colour shampoo helps ensure the dye contacts hair fibers more directly (rather than being blocked by residual conditioners or oils).
- Because it’s part of the Directions / La Riche line, it aligns well (formulation, philosophy, expected results) with their colour products.
- The 250 ml size is manageable and practical for DIY hair colouring routines.
