Paul Mitchell Platinum Plus Shampoo

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PAIR IT WITH

Paul Mitchell Platinum Blonde Toning Drops
Paul Mitchell Platinum Blonde Toning Drops
£15.45
Paul Mitchell Platinum Plus Shampoo
Paul Mitchell Platinum Plus Shampoo
£18.85
Paul Mitchell Platinum Plus Shampoo

Paul Mitchell Platinum Plus Shampoo

Paul Mitchell Platinum Plus Shampoo is a purple-toning shampoo designed to neutralise brassy or yellow tones in blonde, highlighted, grey, or silver hair.

Perfect for cool, refreshed blonde tones Powered by violet pigments, this shampoo helps counteract warmth for a cooler, more refreshed colour result with every wash.

Cleanses while helping maintain vibrant colour Beyond toning, this shampoo cleanses hair while helping maintain vibrant, salon-quality colour results between salon visits.

Key Features & Benefits

  • Purple-Toning Shampoo.
  • Neutralises Brassy or Yellow Tones.
  • Violet Pigments.
  • Cleanses & Maintains Vibrant Colour.
  • Suitable for Blonde, Highlighted, Grey, or Silver Hair.

Product Specification

Field Value
Sizes 300ml, 1000ml
Product Type Purple-toning shampoo
Suitable For Blonde, highlighted, grey, or silver hair

How the Ingredients Work

  • Violet Pigments: The formula's headline ingredient, neutralising brassy or yellow tones for a cooler colour result.

How to Use and Care for Platinum Plus Shampoo

Prep: Wet hair thoroughly.

Apply: Massage into a lather, focusing on areas needing toning.

Targeted Timing: Leave on for a few minutes for maximum toning effect if desired.

Storage: Rinse thoroughly and follow with Platinum Blonde Conditioner.

Who this is for

Anyone with blonde, highlighted, grey, or silver hair wanting a purple-toning shampoo that neutralises brassy tones with every wash.

Who this is NOT for

Not intended for use on non-blonde or non-lightened hair, as the purple toning pigments are designed specifically to counteract warmth in light hair colours.

FAQ

Q1. Will this help with brassy tones?
Yes — powered by violet pigments, this shampoo helps counteract warmth for a cooler, more refreshed colour result.

Q2. What should I use after this shampoo?
Follow with Platinum Blonde Conditioner for best results.

Q3. Is this suitable for grey hair?
Yes — it's suitable for blonde, highlighted, grey, or silver hair.

Q4. Will this cleanse my hair as well as tone it?
Yes — beyond toning, this shampoo cleanses hair while helping maintain vibrant, salon-quality colour results.

Aqua (WaterEau)Sodium Laureth SulfateCocamidopropyl BetaineSodium ChloridePersea Gratissima (Avocado) OilCrambe Abyssinica Seed OilCalodendrum Capense Nut OilCamellia Sinensis Leaf OilPhenoxyethanolGlycerinExt. Violet 2 (CI 60730)PEG 150 DistearatePropylene GlycolDisodium EDTASodium SulfateCitric AcidMethylchloroiso thiazolinoneMethyliso thiazolinoneParfum (Fragrance)Benzyl Benzoate
  1. Wet your hair thoroughly.
  2. Apply a suitable amount of Platinum Plus Shampoo, depending on hair length and condition.
  3. Work the shampoo through hair until it lathers, focusing especially on the strands where brassiness is most visible.
  4. Leave on for a recommended time (check product instructions) to allow violet pigments to deposit and tone the hair. Some violet shampoos suggest 1‑5 minutes depending on porosity and desired effect.
  5. Rinse thoroughly.
  6. Follow with a suitable conditioner (ideally one formulated for blonde/silver/light hair) to restore moisture and manageability.
  7. Use regularly as part of your maintenance routine—typically either weekly or as your colour‑type demands—to keep your tone fresh and brass‑free.

 

Tips:

 

  • Because violet‑tinted shampoos deposit pigment, on very porous or bleached hair even short leave times can produce strong effects. Start cautiously.
  • Use gloves or protect surfaces/towels when first using, as violet pigments can transfer.
  • If your hair is also dry or damaged (due to bleaching/lightening), pair with a deep‑conditioning treatment—not just a toning shampoo—to maintain hair health.
  • Consider alternating with a mild gentler shampoo if your hair does not require toning every wash.