Paul Mitchell Forever Blonde Shampoo

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Regular price £18.45
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PAIR IT WITH

Paul Mitchell Forever Blonde Conditioner
Paul Mitchell Forever Blonde Conditioner
£8.50 £8.25
Olaplex No.0 Intensive Bond Building Treatment
Olaplex No.0 Intensive Bond Building Treatment
£28.00 £25.25
Paul Mitchell Forever Blonde Shampoo

Paul Mitchell Forever Blonde Shampoo

Paul Mitchell Forever Blonde Shampoo is a sulfate-free purple shampoo for bleached and lightened hair that gently cleanses, helps repair damage and enhances shine.

Perfect for keeping blonde light, bright and healthy Enhanced with vegan KerActive protein and a blend of botanicals, it provides intensive nourishment for bleached, lightened and highlighted hair.

Sulfate-free cleansing with a fresh, fruity scent It is made without SLS, SLES or ALS, and has a revitalising scent of watery green cucumber, melon, peach and apple.

Key Features & Benefits

  • Sulfate-Free Purple Shampoo.
  • For Bleached and Lightened Hair.
  • Vegan KerActive Protein.
  • Helps Repair Damage and Enhance Shine.
  • Paraben Free, Gluten Free and Colour Safe.
  • Cucumber, Melon, Peach and Apple Scent.

Product Specification

Field Value
Product Type Sulfate-free purple shampoo
Suitable For Bleached, lightened and highlighted hair
Range Forever Blonde
Sulfates Without SLS, SLES, ALS
Claims Paraben free, gluten free, sulfate free, colour safe
Fragrance Cucumber, melon, peach, apple

How the Ingredients Work

  • Vegan KerActive Protein: Helps repair damage and seal the cuticle.
  • Safflower Oleosomes and Macadamia Nut Oil: Part of the botanical blend that nourishes the hair and helps keep blonde light, bright and healthy.

How to Use and Care for Forever Blonde Shampoo

Prep: Wet hair thoroughly.

Apply: Massage into the hair and scalp to build a lather.

Targeted Timing: Rinse well.

Care: Follow with Forever Blonde Conditioner, and wash hands after use as purple shampoos can stain.

Who this is for

Anyone with bleached, lightened or highlighted hair wanting a gentle, sulfate-free shampoo.

Who this is NOT for

Not intended for use on irritated or broken scalp. Avoid contact with eyes. Discontinue use if irritation occurs.

FAQ

Q1. Is it sulfate-free? Yes. Paul Mitchell states it is made without SLS, SLES or ALS.

Q2. Who is it for? Bleached, lightened and highlighted hair.

Q3. What does it smell like? Watery green cucumber, melon, peach and apple.

Q4. What should I use after it? Forever Blonde Conditioner.

WaterSodium Laureth SulfateCocamidopropyl BetainePEG-3 DistearateSodium CocoylGlutamateSodium CocoamphoacetatePropylene GlycolLactic AcidPanthenolEthylhexyl MethoxycinnamateDisodium Distyrylbiphenyl DisulfonateCaprylylMethiconeRheum Palmatum (Rhubarb) Root ExtractLavandula Angustifolia(Lavender) Flower ExtractMalic AcidSodium ChlorideCoco-GlucosideGlycerylOleatePEG-60 Hydrogenated Castor OilPEG-18 Glyceryl Oleate/CocoateHydroxypropyl Guar Hydroxypropyltrimonium ChlorideQuaternium-80TetrasodiumEDTAPPG-9Glyoxylic AcidSorbitolGlycerinPCATartaric AcidPyruvicAcidGlycolic AcidCitric AcidSodium BenzoateBenzoic AcidFragranceHC 
  1. Apply a small amount to wet hair.
  2. Massage gently into the scalp and hair to create a rich lather.
  3. Rinse thoroughly.
  4. For best results, follow with Paul Mitchell Forever Blonde Conditioner or Dramatic Repair.
  5. Use daily or as recommended for your hair type.