American Crew Forming Cream
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Estimated Delivery: *Nov 07 - Nov 11
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Free Shipping & Returns: On all orders over £50
PAIR IT WITH
American Crew Forming Cream is an 85g water-based styling cream with lanolin wax, sucrose, PVP and glycerin that gives a medium, pliable hold and a natural, medium shine, and helps hair look thicker.
A medium hold cream for everyday looks The Forming Cream is an easy-to-use styling cream that gives hold, pliability and a natural shine. American Crew says it helps the hair look thicker and is ideal for easing new users into jar styling products. It shampoos out easily.
Lanolin wax, sucrose and glycerin American Crew says lanolin wax is a humectant that gives a movable hold, sucrose conditions and moisturises, PVP copolymer encourages firmness and fullness, and glycerin softens and swells the hair shaft so the hair looks thicker.
Key Features & Benefits
- 85g (3oz) Jar.
- Medium Hold, Medium Shine.
- Water-Based Cream.
- Lanolin Wax, Sucrose and Glycerin.
- Helps Hair Look Thicker.
- Shampoos Out Easily.
Product Specification
| Field | Value |
|---|---|
| Product Type | Styling cream |
| Size | 85g (3oz) |
| Hold | Medium, pliable |
| Finish | Natural, medium shine |
| Use On | Damp, dry or towel-dried hair |
| Brand | American Crew |
How the Ingredients Work
- Lanolin Wax: A humectant that gives a movable hold and eases restyling.
- Sucrose and Glycerin: Conditioning and moisturising ingredients that help the hair look thicker.
- PVP and VP/VA Copolymer: Holding agents that encourage firmness and body.
- Carnauba Wax, Ozokerite and Petrolatum: Waxes that give the cream its texture.
How to Use and Care for American Crew Forming Cream
Prep: Start with clean, towel-dried or dry hair.
Apply: Rub a small amount, about a pea, between your palms.
Targeted Timing: Work it evenly through the hair, from the roots to the ends. For a more natural look, use less and focus on the ends.
Finish: Style with your fingers or a comb. Add more gradually if you need more hold. Shampoo it out to remove it.
Who this is for
Men who want a medium hold, natural shine cream for everyday styles.
Who this is NOT for
- Anyone allergic to lanolin, because it contains lanolin.
- Anyone with a broken or irritated scalp.
- Anyone who needs a fragrance-free product: it contains fragrance.
- Anyone who wants to avoid petrolatum: this product contains it.
- Anyone who wants to avoid parabens: the ingredient list includes ethylparaben and methylparaben.
- Anyone who wants a strong hold or a matte finish: this is a medium hold cream with a natural, medium shine.
- Anyone allergic to soy: the ingredient list includes PEG-10 soy sterol.
Safety: Contains fragrance and fragrance allergens, so do a patch test first. Contains alcohol denat. For external use only. Avoid contact with eyes. Keep out of reach of children. Discontinue use if irritation occurs.
FAQ
Q1. What hold does it give?
It gives a medium, pliable hold with a natural, medium shine.
Q2. What size is it?
It comes in an 85g (3oz) jar.
Q3. How do I use it?
Rub a small amount between your palms and work it through damp or dry hair.
Q4. Does it wash out?
Yes. It is water-based and shampoos out easily.
American Crew Forming Cream is an 85g water-based styling cream with lanolin wax, sucrose, PVP and glycerin that gives a medium, pliable hold and a natural, medium shine, and helps hair look thicker.
A medium hold cream for everyday looks The Forming Cream is an easy-to-use styling cream that gives hold, pliability and a natural shine. American Crew says it helps the hair look thicker and is ideal for easing new users into jar styling products. It shampoos out easily.
Lanolin wax, sucrose and glycerin American Crew says lanolin wax is a humectant that gives a movable hold, sucrose conditions and moisturises, PVP copolymer encourages firmness and fullness, and glycerin softens and swells the hair shaft so the hair looks thicker.
Key Features & Benefits
- 85g (3oz) Jar.
- Medium Hold, Medium Shine.
- Water-Based Cream.
- Lanolin Wax, Sucrose and Glycerin.
- Helps Hair Look Thicker.
- Shampoos Out Easily.
Product Specification
| Field | Value |
|---|---|
| Product Type | Styling cream |
| Size | 85g (3oz) |
| Hold | Medium, pliable |
| Finish | Natural, medium shine |
| Use On | Damp, dry or towel-dried hair |
| Brand | American Crew |
How the Ingredients Work
- Lanolin Wax: A humectant that gives a movable hold and eases restyling.
- Sucrose and Glycerin: Conditioning and moisturising ingredients that help the hair look thicker.
- PVP and VP/VA Copolymer: Holding agents that encourage firmness and body.
- Carnauba Wax, Ozokerite and Petrolatum: Waxes that give the cream its texture.
How to Use and Care for American Crew Forming Cream
Prep: Start with clean, towel-dried or dry hair.
Apply: Rub a small amount, about a pea, between your palms.
Targeted Timing: Work it evenly through the hair, from the roots to the ends. For a more natural look, use less and focus on the ends.
Finish: Style with your fingers or a comb. Add more gradually if you need more hold. Shampoo it out to remove it.
Who this is for
Men who want a medium hold, natural shine cream for everyday styles.
Who this is NOT for
- Anyone allergic to lanolin, because it contains lanolin.
- Anyone with a broken or irritated scalp.
- Anyone who needs a fragrance-free product: it contains fragrance.
- Anyone who wants to avoid petrolatum: this product contains it.
- Anyone who wants to avoid parabens: the ingredient list includes ethylparaben and methylparaben.
- Anyone who wants a strong hold or a matte finish: this is a medium hold cream with a natural, medium shine.
- Anyone allergic to soy: the ingredient list includes PEG-10 soy sterol.
Safety: Contains fragrance and fragrance allergens, so do a patch test first. Contains alcohol denat. For external use only. Avoid contact with eyes. Keep out of reach of children. Discontinue use if irritation occurs.
FAQ
Q1. What hold does it give?
It gives a medium, pliable hold with a natural, medium shine.
Q2. What size is it?
It comes in an 85g (3oz) jar.
Q3. How do I use it?
Rub a small amount between your palms and work it through damp or dry hair.
Q4. Does it wash out?
Yes. It is water-based and shampoos out easily.
