Paul Mitchell Platinum Blonde Shampoo

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Paul Mitchell Platinum Blonde Shampoo

Paul Mitchell Platinum Blonde Shampoo

Paul Mitchell Platinum Blonde Shampoo is a violet-tinted purple shampoo that helps banish brassy tones in light to medium blonde, silver, grey and white hair.

A purple shampoo for cool blonde tones The violet tint in this shampoo helps cancel out unwanted brassy tones for light, bright hues. It suits light to medium blonde, silver, grey or white hair, and chemically lightened hair.

Conditioning while it tones Conditioning ingredients add moisture and soften the strands while the violet pigment works. It has a refreshing cucumber melon scent with soft floral notes.

Key Features & Benefits

  • Violet-Tinted Purple Shampoo.
  • Helps Banish Brassy Tones.
  • For Blonde, Silver, Grey or White Hair.
  • Adds Moisture and Softness.
  • Cucumber Melon Scent.
  • Follow With the Violet Conditioner.

Product Specification

Field Value
Product Type Violet toning shampoo
Sizes 300ml and 1 litre
Hair Type Light to medium blonde, silver, grey or white hair
Leave On 1 to 5 minutes
Scent Cucumber melon with soft floral notes
Brand Paul Mitchell

How the Ingredients Work

  • Violet Pigment: A violet dye that sits opposite yellow on the colour wheel, so it helps cancel out warm, brassy tones.
  • Conditioning Ingredients: Add moisture and soften the hair as it cleanses.

How to Use and Care for Paul Mitchell Platinum Blonde Shampoo

Prep: Wet the hair thoroughly.

Apply: Massage the shampoo into wet hair.

Targeted Timing: Leave it on the hair for 1 to 5 minutes, depending on how much toning you want.

Finish: Rinse thoroughly, then follow with Paul Mitchell Platinum Blonde Violet Conditioner.

Who this is for

Anyone with light to medium blonde, silver, grey or white hair who wants to cool brassy tones.

Who this is NOT for

- Anyone with a broken or irritated scalp. - Children under 3 years. - Anyone looking for a product for other hair types: it is made for light to medium blonde, silver, grey or white hair. - Anyone who needs a fragrance-free product: it contains fragrance.

Safety: For external use only. Contains a violet dye, so rinse well and wash your hands after use. Avoid contact with eyes and rinse well if it gets in them. Contains fragrance. Discontinue use if irritation occurs.

FAQ

Q1. What is it for?
It helps cancel out brassy tones in light to medium blonde, silver, grey or white hair.

Q2. How long do I leave it on?
Leave it on for 1 to 5 minutes, depending on how much toning you want.

Q3. What sizes does it come in?
It comes in 300ml and 1 litre sizes.

Q4. What should I follow it with?
Follow with Paul Mitchell Platinum Blonde Violet Conditioner.

Sodium Myreth SulfateCocamide MEACocamidopropyl BetaineGlycerinvegetable oilActivated Botanical Moisture BlendawapuhiActivated Botanical Shine Blendalgaealoejojoba and rosemaryGuar Hydroxypropyltrimonium ChlorideGuar seeds. 
  1. Wet hair thoroughly.
  2. Apply a suitable amount of the shampoo depending on hair length/thickness.
  3. Massage into hair and scalp, focusing on areas where brassiness is more noticeable (e.g., highlights, bleached sections).
  4. Leave the product on hair for approximately 1–5 minutes, allowing the violet‑pigments and conditioning agents to work. 
  5. Rinse thoroughly.
  6. Follow with a suitable conditioner (for instance, matching Platinum Blonde Conditioner) to restore moisture and smoothness. 
  7. Use as part of your regular routine: depending on your hair’s lightness and tendency to brass, you might use it 1–3 times a week or as recommended by your stylist.

 

Tips:

  • Because violet‑tinted shampoos can sometimes deposit slight colour on very porous or lightened hair, monitor how your hair responds initially.
  • If your hair is very dry or damaged, combine with deep‑conditioning/repair treatments so that while brassiness is addressed, health of the hair is maintained.
  • Use cooler water rinse and avoid excessive heat styling to prolong the toned effect.
  • Pair with complementary products (e.g., toning conditioner, weekly mask) for optimal results.