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Joico Blonde Life Brightening Shampoo is our brightest shampoo for the blonde hair population of the world. It doesn't discriminate either, so whether you were born with this colour or paid for it, this is a product you need. While stripping the dirt and oil that dulls your hair, restores your pH levels and removes the brass. It'll hydrate your hair from root to tip while making it softer and shinier.
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