Joico Blonde Life Brightening Shampoo

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Regular price £37.25
Sale price £37.25 Regular price £43.00
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PAIR IT WITH

Joico Blonde Life Brightening Masque
Joico Blonde Life Brightening Masque
£7.25
Joico Blonde Life Brightening Conditioner
Joico Blonde Life Brightening Conditioner
£4.05 £3.95
Joico Blonde Life Brightening Shampoo

Joico Blonde Life Brightening Shampoo

Joico Blonde Life Brightening Shampoo is a shampoo that Joico says is free of SLS and SLES, with monoi and tamanu oil that gently cleanses blonde hair, adds softness and smoothness, and keeps blondes bright.

A gentle shampoo for blonde hair The shampoo has a luscious lather that lifts away dirt and oil. It gently cleanses blonde and colour-treated hair, and adds softness and smoothness so that blondes stay bright.

Monoi oil, tamanu oil and arginine It is made with monoi oil, tamanu oil and arginine, which help fight frizz, add hydration and take a gentle hand with fragile, highlighted strands. Joico says it is free of SLS and SLES.

Key Features & Benefits

  • Brightening Shampoo for Blonde Hair.
  • Free of SLS and SLES.
  • Rich, Luscious Lather.
  • Monoi Oil, Tamanu Oil and Arginine.
  • Adds Softness and Smoothness.
  • Gentle on Highlighted Hair.

Product Specification

Field Value
Product Type Shampoo, free of SLS and SLES (Joico's claim)
Sizes 300ml and 1000ml
Hair Type Blonde and colour-treated hair
Key Ingredients Monoi oil, tamanu oil, arginine
Use Wet hair, then follow with conditioner or masque
Brand Joico

How the Ingredients Work

  • Monoi Oil: A blend of coconut oil and Tahitian gardenia flower extract that softens the hair.
  • Tamanu Oil: A rich plant oil that adds shine and helps hair feel smooth.
  • Arginine and Keratin: Conditioning ingredients that help hair feel soft and look healthy.

How to Use and Care for Joico Blonde Life Brightening Shampoo

Prep: Wet the hair thoroughly.

Apply: Apply the shampoo to the wet hair.

Targeted Timing: Work it into a rich lather.

Finish: Rinse, and repeat if necessary. Follow with Joico Blonde Life Conditioner or the Brightening Masque.

Who this is for

Anyone with blonde or colour-treated hair who wants a gentle shampoo.

Who this is NOT for

- Anyone looking for a violet toner: this is Joico's brightening range, and its Blonde Life Violet products are the toning ones. - Anyone with a broken or irritated scalp. - Anyone who needs a fragrance-free product: it contains fragrance.

Safety: Avoid contact with eyes and rinse well if shampoo gets in them. Contains fragrance. Discontinue use if irritation occurs.

FAQ

Q1. Does it contain SLS or SLES?
Joico says the shampoo is free of SLS and SLES.

Q2. What sizes does it come in?
It comes in 300ml and 1000ml sizes.

Q3. What should I use after it?
Follow with Joico Blonde Life Conditioner or the Brightening Masque.

Q4. Is it suitable for coloured hair?
Yes. It is made for blonde and colour-treated hair.

Water/Aqua/EauSodium C14-16 Olefin SulfonateIsopropylamine DodecylbenzenesulfonateCocamide MipaDecyl GlucosideGlycol StearateGlyceryl Caprylate/CaprateCalophyllum Inophyllum Seed OilCocos Nucifera (Coconut) OilHydrolyzed KeratinCocodimonium Hydroxypropyl Hydrolyzed KeratinPentapeptide-30 CysteinamidePentapeptide-29 CysteinamideTetrapeptide-29 ArgininamideTetrapeptide-28 ArgininamideGardenia Tahitensis Flower ExtractSorbitolDivinyldimethicone/Dimethicone CopolymerBis-Cetearyl AmodimethiconePolyquaternium-10Peg-150 DistearateSilicone Quaternium-16AmodimethiconePeg-90mC12-13 Pareth-23Citric AcidUndeceth-11Ceteareth-25Ceteareth-7C11-15 Pareth-7Trideceth-12GlycerinLaureth-9Undeceth-5Tetrasodium EdtaButyloctanolPeg-4 LaurateIodopropynyl ButylcarbamateDmdm HydantoinSodium HydroxideButylphenyl MethylpropionalLimoneneGeraniolFragrance/Parfum. 
  • Make Your Hair Dripping Wet With Water
  • Apply Joico Blonde Life Brightening Shampoo on Your Hair
  • Massage It In Your Hair
  • Rinse Your Hair With Water