Curly & Wavy Hair

Top Brands Available in Curly & Wavy Hair

ORS features heavily, including Olive Oil relaxers, moisturizing hair lotion, and styling gels. Eco Styler's Curl & Wave and Olive Oil Styling Gels are staples for curl definition. Ampro, African Pride, Aunt Jackie's, As I Am, Sofn'Free, Shea Moisture and Cantu all feature too, alongside Africa's Best and ApHogee visible in the brand filter.

Common Problems Customers Face

A few needs come up repeatedly for curly and wavy hair:

• Wanting defined curls that hold their shape through the day — the right styling product matters more here than for straighter hair types.
• Frizz disrupting curl pattern — humidity and touching curls while they dry are both common causes.
• Co-washing instead of traditional shampooing — a popular approach for curly hair that needs products specifically formulated to cleanse gently without a lathering surfactant.
• Kid's curly hair needing a gentler, simpler routine — a distinct consideration from adult curl care.

How This Collection Addresses Those Problems

Here's how the brands map to those needs:

• Curl definition and hold — Eco Styler's Curl & Wave Styling Gel and Aunt Jackie's Curl La La Defining Curl Custard are both built specifically for this.
• Co-washing — As I Am's Coconut CoWash is formulated as a cleansing conditioner rather than a traditional shampoo, suited to the co-washing approach many curly-haired people prefer.
• Moisture and shine together — ORS's Olive Oil range and Shea Moisture's Coconut & Hibiscus Curl Enhancing Smoothie both combine hydration with curl enhancement.
• Kids specifically — African Pride's Dream Kids range and Cantu's Care for Kid's Conditioning Detangler both address gentler, simpler routines for children's curly hair.

How to Choose the Right Product

A few starting points:

1. Curl creams and custards generally give more defined curls than a lighter lotion, which suits looser waves better.
2. Co-washing suits curlier, drier hair types, since it cleanses without the stripping effect of a traditional shampoo.
3. Applying product to soaking wet hair, not towel-dried, generally gives curls more definition to work with as they dry.

None of this replaces checking a specific product's own directions.

Usage and Care Tips

Scrunching product upward into curls, rather than smoothing it down the length, tends to encourage curl clumping and definition. Avoiding touching curls while they dry — sometimes called the "hands-off" approach — generally reduces frizz compared with repeatedly checking or reshaping curls mid-dry.

Shop Curly & Wavy Hair and More

For styling tools to enhance natural curl or add curl to straighter hair, Hair Curlers and Wavers covers that range separately.

Common Questions

What brands feature for curly and wavy hair?

ORS and Eco Styler lead the range, with Ampro, African Pride, Aunt Jackie's, As I Am, Sofn'Free, Shea Moisture and Cantu also featuring.

What is co-washing?

Cleansing with a conditioner rather than a traditional shampoo — As I Am's Coconut CoWash is formulated specifically for this approach.

Should I apply styling product to wet or dry curly hair?

Generally soaking wet rather than towel-dried, which gives curls more definition to work with as they dry.

Is there a curly hair range for kids?

Yes — African Pride's Dream Kids range and Cantu's Care for Kid's Conditioning Detangler both address gentler routines for children's curly hair.