As I Am So Much Moisture Hydrating Lotion

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PAIR IT WITH

As I Am Doublebutter Cream
As I Am Doublebutter Cream
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As I Am Curl Clarity Shampoo
As I Am Curl Clarity Shampoo
£7.25
As I Am Leave-in Conditioner
As I Am Leave-in Conditioner
£5.45
As I Am So Much Moisture Hydrating Lotion

As I Am So Much Moisture Hydrating Lotion

As I Am So Much Moisture Hydrating Lotion is a glycerin-rich, ultra-hydrating leave-in treatment designed to restore moisture and softness to dry, thirsty hair, delivering deep hydration without weighing down curls.

 

Perfect for severely dehydrated, textured hair Suited to naturally curly, coily or kinky hair textures wanting deep hydration whether used alone or layered under other styling products.

 

Moisture that reaches the root, not just the surface Dehydrated textured hair often looks dull and resists styling no matter how much product goes on top. This lotion is built to deliver hydration that penetrates the hair shaft, addressing dryness at its source rather than just coating the surface.

 

Key Features & Benefits

 

  • Intense Hydration: Formulated with vegetable glycerin and natural extracts to deeply moisturise dry, porous hair.
  • Botanical-Based: Includes lavender, lemon balm, sage and nettle extracts to nourish and protect the hair.
  • Lightweight Feel: Moisturises without heaviness, allowing natural curls to stay bouncy.
  • Improves Manageability: Helps reduce breakage and bring life back to dull, dehydrated strands.
  • Versatile Application: Suitable for all ages, including younger naturalistas.

 

Product Specification

 

Field Value
Size 237 ml (8 fl oz)
Product Type Glycerin-rich leave-in hydrating lotion
Key Ingredients Vegetable glycerin, aloe vera, lavender flower extract, royal jelly
Suitable For Curly, coily, kinky textures; all ages

 

How the Ingredients Work

 

  • Glycerin: A humectant that draws and holds moisture in the hair, providing the formula's core hydration.
  • Aloe Barbadensis Leaf Juice: Helps soothe and add moisture to the scalp and hair.
  • Royal Jelly: A natural substance included for its role in moisturising hair and rejuvenating the scalp.
  • Lavender, Lemon Balm, Sage & Nettle Extracts: Botanical extracts included as part of the formula's supporting ingredients.

 

How to Use and Care for So Much Moisture Hydrating Lotion

 

 

Prep: Start with clean hair.

Apply: Dispense a small amount into your hands and smooth throughout each section, focusing on dry or brittle areas.

Targeted Timing: Use alone or layer under a styling gel or cream.

Storage: Keep in mind that after application, you may need a twist cream or gel to define and hold your coil pattern. For daily use, refrain from over-applying if you want to retain coil definition.

Note: excessive amounts of glycerin can make hair feel tacky — a moderate amount is usually enough.

 

Who this is for

 

Anyone with curly, coily or kinky hair experiencing severe dehydration, wanting a lightweight lotion that hydrates without weighing curls down.

 

Who this is NOT for

 

Not intended to define curls on its own — pairing with a twist cream or gel is recommended if you want to hold and define your coil pattern after applying.

 

 

FAQ

 

Q1. Will this lotion weigh my curls down? No — it's formulated to be lightweight, allowing natural curls to stay bouncy despite its intense hydration.

 

Q2. Can I use this on children's hair? Yes — it's positioned as suitable for all ages, including younger naturalistas.

 

Q3. Do I need a separate product to define my curls afterward? Yes — a twist cream or gel is recommended to define and hold your coil pattern after applying this lotion.

 

Q4. Will too much of this product make my hair feel sticky? It can — excessive glycerin can make hair feel tacky, so using a moderate amount rather than over-applying is recommended.

 

Aqua/Water/EauGlycerinAloe Barbadensis Leaf JuiceRoyal JellyGlucoseLavandula Angustifolia (Lavender) Flower ExtractEquisetum Hiemale ExtractUrtica Dioica (Nettle) ExtractSalvia Officinalis (Sage) Leaf ExtractCitrus Grandis (Grapefruit) Seed ExtractCetyl AlcoholCetearyl AlcoholBehentrimonium MethosulfateCitric AcidLactoperoxidaseGlucose OxidaseFragrance/ParfumPotassium SorbateDimethyl StearamineLimonene
  1. Start with Clean Hair: For best results, apply to freshly washed or damp hair.
  2. Section Hair: Divide your hair into manageable sections.
  3. Apply Evenly: Dispense a small amount into your hands and smooth throughout each section, focusing on dry or brittle areas.
  4. Style as Desired: Use alone or layer under a styling gel or cream.
  5. Use Daily or as Needed: Reapply on dry hair to refresh moisture and revive curls.