As I Am Cleansing Pudding Sulfate-Free Moisturizing Cleanser

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PAIR IT WITH

As I Am Rosemary Shampoo
As I Am Rosemary Shampoo
£7.49
As I Am Rosemary Conditioner
As I Am Rosemary Conditioner
£7.49
As I Am Cleansing Pudding Sulfate-Free Moisturizing Cleanser

As I Am Cleansing Pudding Sulfate-Free Moisturizing Cleanser

As I Am Cleansing Pudding is a rich, sulfate-free creamy cleanser that gently removes dirt, buildup and impurities from hair and scalp without stripping natural moisture, using a blend of natural ingredients including saw palmetto and phytosterols.

 

Perfect for a gentler alternative to regular shampoo Suited to anyone wanting a low-poo cleanser that removes residue and buildup while still moisturising as it cleanses.

 

A gentler wash-day option, used alongside a regular shampoo routine Some cleansers focus purely on removing buildup, which can leave hair feeling stripped afterward. This one is designed to moisturise as it cleanses, so the wash step itself contributes to softness rather than working against it.

 

Key Features & Benefits

 

  • Sulfate-Free Formula: Cleanses gently without harsh sulfates.
  • Moisturises as It Cleanses: Helps offset the drying effect washing can have.
  • Rids Scalp of Excess Sebum & Debris: Helps remove environmental impurities and shedding scalp debris.
  • Soothing Scalp Treatment: Provides comfort during the cleansing step.
  • Natural Ingredient Blend: Includes saw palmetto and phytosterols.

 

Product Specification

 

Field Value
Size 8 oz / 16 oz (variant-dependent)
Product Type Sulfate-free creamy cleanser
Key Ingredients Saw palmetto, phytosterols, tangerine, aloe vera, castor oil
Free From Sulfates

 

How the Ingredients Work

 

  • Saw Palmetto (Serenoa Serrulata) & Phytosterols: Natural ingredients included in the formula's scalp-cleansing role.
  • Citrus Reticulata (Tangerine) Fruit Extract & Aloe Barbadensis Leaf Extract: Botanical extracts included as part of the formula's supporting ingredients.
  • Ricinus Communis (Castor) Seed Oil: Included alongside the cleansing agents to help offset the drying effect of washing.
  • Sodium Cocoamphopropionate: A gentler cleansing ingredient that lifts dirt and buildup without sulfates.

 

How to Use and Care for Cleansing Pudding

 

Prep: Wet hair thoroughly.

Apply: Rub a liberal amount within palms and distribute throughout hair. Lather through hair and massage into scalp.

Targeted Timing: Carefully detangle hair with a wide-tooth comb. Leave on 3–5 minutes to help remove shedding scalp debris.

Storage: Rinse well. Repeat only if necessary to remove excessive product build-up.

 

Who this is for

 

Anyone wanting a gentle, sulfate-free low-poo cleanser to remove buildup and impurities without stripping natural moisture.

 

Who this is NOT for

 

Not intended as a replacement for regular shampoo on its own — it's positioned to be used intermittently alongside a regular wash routine, not as the sole cleansing product.

 

FAQ

 

Q1. Is this a full replacement for my regular shampoo? It's designed to be used intermittently alongside your regular cleansing routine, rather than as a full replacement.

 

Q2. How long should I leave this on for? Around 3–5 minutes, which helps remove shedding scalp debris before rinsing well.

 

Q3. Will this strip my hair of moisture? No — it's formulated to moisturise as it cleanses, helping offset the drying effect washing can have.

 

Q4. Can I use this every wash day? It's positioned for intermittent use — repeating only if necessary to remove excessive product build-up, rather than every single wash.

WaterSodium Laureth SulfateCocamidopropyl BetaineCocamide DEASodiumLauroyl SarcosinateOleamidopropyl PG-Dimonium ChlorideGlycol DistearatePanthenolFragranceLecithinPolyquaternium-10Hydrolyzed Whole WheatProteinHydrolyzed Soy ProteinCocyl Hydrolyzed CollagenButyl StearateOleoyl SarcosinateSesame OilLanolin AlcoholCitric AcidSodium ChlorideTetrasodium EDTADMDM HydantoinMethylparaben
  1. Wet hair thoroughly.
  2. Apply a generous amount of cleansing pudding to hair and scalp.
  3. Massage gently to break down buildup and cleanse without stripping natural oils.
  4. Rinse thoroughly.
  5. Follow with conditioner or co-wash for added moisture if needed.
  6. Use 1-2 times weekly or as desired to maintain clean, healthy curls.

 

PRO TIP: Repeat the above procedure at least 2 times a week.