African Pride Feel It Formula Strengthening Mask

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African Pride Feel It Formula Strengthening Mask

African Pride Feel It Formula Strengthening Mask

African Pride Feel It Formula Strengthening Mask is a deep treatment mask infused with peppermint, rosemary and sage oil, designed to repair, strengthen and hydrate dry or damaged hair prone to breakage.

 

Perfect for a weekly deep-treatment step Suited to anyone with dry, damaged, or breakage-prone hair wanting an intensive weekly (or as-needed) treatment beyond a regular conditioner.

 

Repairing before breakage gets worse Dry, damaged hair doesn't recover on its own between washes — leaving it to a regular conditioner alone often isn't enough. This mask is designed as a more intensive step, giving hair a deeper treatment when it needs more than daily conditioning provides.

 

Key Features & Benefits

 

  • Peppermint, Rosemary & Sage Oil: Included for a cooling, invigorating sensation on the scalp during use.
  • Rich in Proteins: Helps reinforce weak or damaged hair fibres.
  • Deep Conditioning Mask Format: Provides intensive moisture, softness and slip.
  • Part of a Regimen: Designed to pair with African Pride's Feel It Formula Strengthening Shampoo.
  • Versatile Use: Suited to natural, relaxed, and transitioning hair.

 

Product Specification

Field Value
Net Content 12 oz (≈340–355 ml)
Product Type Deep treatment/strengthening mask
Key Ingredients Peppermint oil, rosemary oil, sage oil, hydrolyzed proteins
Target Hair Conditions Dry, damaged, or breakage-prone hair
Recommended Use Weekly or as-needed deep treatment
Country of Origin USA
Safety Status Patch test recommended before use

 

How the Ingredients Work

 

  • Peppermint Oil & Menthol: Provide the cooling, tingling sensation on the scalp during application.
  • Rosemary Oil & Sage Oil: Included for their scalp-soothing, invigorating role in the formula.
  • Hydrolyzed Rice Protein: Small protein fragments that temporarily reinforce weak or damaged areas of the hair shaft.
  • Cetearyl Alcohol & Behentrimonium Chloride: Conditioning agents that help soften and detangle hair during the mask treatment.
  • Cyclopentasiloxane & Phenyl Trimethicone: Silicones that add slip and smoothness to make application and combing easier.

 

How to Use and Care for Strengthening Mask

 

Prep: Shampoo hair first to remove buildup, then towel-blot so hair is wet but not dripping.

Apply: Apply the mask generously from roots to ends using a wide-tooth comb or fingers, sectioning hair if needed for full coverage.

Targeted Timing: Leave on for 5–10 minutes. For deeper penetration, cover with a plastic cap and sit under a dryer for 10–15 minutes, or apply gentle heat if desired.

Storage: Store in a cool, dry place with the lid sealed.

Rinse thoroughly with warm water once processing time is complete. Follow with a leave-in or styling product as needed. Use as a deep treatment weekly, or as needed depending on hair condition.

 

Who this is for

 

Anyone with dry, damaged, or breakage-prone hair wanting a weekly (or as-needed) deep-repair step beyond regular conditioning.

 

Who this is NOT for

 

Not a daily rinse-out conditioner — it's an intensive weekly treatment, so using it as a substitute for regular conditioning may be more product than typically needed for healthy, undamaged hair.

 

FAQ

 

Q1. How often should I use this mask? As a weekly deep treatment, or more often if your hair is particularly dry or damaged — it's not intended to replace your regular daily conditioner.

Q2. How long do I leave it on for? 5–10 minutes for a standard treatment; for deeper conditioning, cover with a plastic cap and sit under a dryer for 10–15 minutes.

Q3. What should I use before and after this mask? Shampoo first to remove buildup, then follow with your usual leave-in or styling products once rinsed out.

Q4. Is this suitable for relaxed or transitioning hair? Yes — it's formulated to work across natural, relaxed, and transitioning hair textures.

water (aqua)cetearyl alcoholglycerinbehentrimonium chloridecocos nucifera (coconut) oilpeg-40 hydrogenated castor oilguar hydroxypropyltrimonium chloridesalvia officinalis (sage) oilmentha piperita (peppermint) oileucalyptus globulus leaf oilrosmarinus officinalis oilhydrolyzed rice proteinorbignya oleifera (babassu) seed oilmethyl gluceth-10vitis vinifera (grape) seed oilcetrimonium chloridestearalkonium chloridephenyl trimethiconehydroxypropylammonium gluconatehydroxypropylgluconamidepropylene glycolquaternium-80althaea officinalis (marshmallow) root extractbiotinmentholisopropyl alcoholbis-aminopropyl dimethiconecyclopentasiloxanephenoxyethanolethylhexylglycerinbenzyl benzoatepeg 90mfragrance (parfum)coumarinlimonenelinalool.

Follow these steps for best results:

 

  1. Pre-washShampoo hair (preferably with African Pride “Feel It” Strengthening Shampoo or another gentle shampoo) to remove buildup. Towel blot or let hair remain wet but not dripping.
  2. Apply mask generouslyFrom roots to ends, ensure all strands are coated.Use a wide-tooth comb or fingers to distribute evenly.Section hair if needed to ensure full coverage.
  3. Processing timeLeave mask on for 5 to 10 minutes as per instructions. For deeper penetration, cover hair with a clear plastic cap and sit under a dryer (10–15 minutes) or use heat (steam) if desired. 
  4. Rinse thoroughlyUse warm water to rinse until the product is fully washed out.
  5. Follow-up careYou can follow with leave-ins, oils, or other styling products as needed.Optionally, apply the Feel It Strengthening Balm to edges or nape for extra care. 
  6. Frequency

Use as a deep treatment perhaps weekly or as needed depending on hair condition.