As I Am Twist Defining Cream
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Estimated Delivery: *Aug 08 - Aug 12
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Free Shipping & Returns: On all orders over £50
PAIR IT WITH
As I Am Twist Defining Cream is a soft cream base rich in oils and nutrients, designed to add texture and definition to twists, waves and natural curl patterns, giving hair a hydrated, glowing finish.
Perfect for twists, twist-outs and defined natural styles Suited to those rocking a twist-out or wanting to enhance their natural texture, this defining cream is built for lustrous, attractive curls with visible definition.
Definition that protects the roots, not just the strands A good twist requires more than surface-level styling — the roots need protection too if the look is going to hold and the hair stays healthy underneath. This cream is built with an organic extract specifically for that root protection, alongside the natural oils that define the twist itself.
Key Features & Benefits
- Soft Cream Base: Rich in oils and nutrients that add texture perfectly to hair.
- Makes Waves & Patterns Visible: Enhances the overall look of any hairstyle.
- Adds Shine & Hydration: Every turn becomes evident with the perfect level of glow.
- Root Protection: An organic extract provides ultimate protection to hair roots.
- Reduces Frizz: Maximises smoothness alongside defining twists.
Product Specification
| Field | Value |
|---|---|
| Size | 227 g (8 oz), 454 g (16 oz) |
| Product Type | Rich creamy twist-defining styler |
| Key Ingredients | Coconut oil, amla, tangerine, sunflower oil, castor oil, shea butter |
| Suitable For | Curly, coily, highly textured hair; twists and twist-outs |
How the Ingredients Work
- Coconut Oil & Shea Butter: Rich emollients that soften hair and help define twists with a smooth finish.
- Sunflower Oil & Castor Oil: A blend of oils included to support the formula's moisturising and shine benefits.
- Amla & Tangerine Extracts: Botanical ingredients included as part of the formula's supporting ingredients for root protection.
- Phytosterols: Included to help support the formula's overall conditioning feel.
How to Use and Care for Twist Defining Cream
Prep: Apply As I Am Leave-In Conditioner liberally first, to help prevent flaking once hair is dry.
Apply: Apply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist. Spray with water if hair begins to dry before you're done.
Targeted Timing: Air drying is recommended; you may use a hooded dryer on the low setting if time or weather is an issue. For twist-outs, undo twists and separate only after hair is completely dry.
Storage: For added moisture, scrunch Moisture Milk or DoubleButter Cream onto hair daily or whenever needed. Can also be used for shingling by combing section-by-section through clean, detangled, soaking wet hair with a wide-toothed comb.
Who this is for
Anyone with curly, coily or highly textured hair wanting defined, lustrous twists or twist-outs with lasting hydration and shine.
Who this is NOT for
Not intended to be applied without a leave-in conditioner first — skipping that step can lead to flaking once hair dries.
FAQ
Q1. Should I apply a leave-in conditioner before this cream? Yes — applying As I Am Leave-In Conditioner first helps prevent flaking once hair is dry.
Q2. Do I apply this to wet or dry hair? Wet hair — apply to detangled hair while it's wet, in small sections from root to tip, then twist.
Q3. When should I undo my twist-out? Only after hair is completely dry, to avoid disturbing the definition.
Q4. Can I use this for shingling as well as twisting? Yes — it can be combed section-by-section through clean, detangled, soaking wet hair with a wide-toothed comb for shingling.
As I Am Twist Defining Cream is a soft cream base rich in oils and nutrients, designed to add texture and definition to twists, waves and natural curl patterns, giving hair a hydrated, glowing finish.
Perfect for twists, twist-outs and defined natural styles Suited to those rocking a twist-out or wanting to enhance their natural texture, this defining cream is built for lustrous, attractive curls with visible definition.
Definition that protects the roots, not just the strands A good twist requires more than surface-level styling — the roots need protection too if the look is going to hold and the hair stays healthy underneath. This cream is built with an organic extract specifically for that root protection, alongside the natural oils that define the twist itself.
Key Features & Benefits
- Soft Cream Base: Rich in oils and nutrients that add texture perfectly to hair.
- Makes Waves & Patterns Visible: Enhances the overall look of any hairstyle.
- Adds Shine & Hydration: Every turn becomes evident with the perfect level of glow.
- Root Protection: An organic extract provides ultimate protection to hair roots.
- Reduces Frizz: Maximises smoothness alongside defining twists.
Product Specification
| Field | Value |
|---|---|
| Size | 227 g (8 oz), 454 g (16 oz) |
| Product Type | Rich creamy twist-defining styler |
| Key Ingredients | Coconut oil, amla, tangerine, sunflower oil, castor oil, shea butter |
| Suitable For | Curly, coily, highly textured hair; twists and twist-outs |
How the Ingredients Work
- Coconut Oil & Shea Butter: Rich emollients that soften hair and help define twists with a smooth finish.
- Sunflower Oil & Castor Oil: A blend of oils included to support the formula's moisturising and shine benefits.
- Amla & Tangerine Extracts: Botanical ingredients included as part of the formula's supporting ingredients for root protection.
- Phytosterols: Included to help support the formula's overall conditioning feel.
How to Use and Care for Twist Defining Cream
Prep: Apply As I Am Leave-In Conditioner liberally first, to help prevent flaking once hair is dry.
Apply: Apply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist. Spray with water if hair begins to dry before you're done.
Targeted Timing: Air drying is recommended; you may use a hooded dryer on the low setting if time or weather is an issue. For twist-outs, undo twists and separate only after hair is completely dry.
Storage: For added moisture, scrunch Moisture Milk or DoubleButter Cream onto hair daily or whenever needed. Can also be used for shingling by combing section-by-section through clean, detangled, soaking wet hair with a wide-toothed comb.
Who this is for
Anyone with curly, coily or highly textured hair wanting defined, lustrous twists or twist-outs with lasting hydration and shine.
Who this is NOT for
Not intended to be applied without a leave-in conditioner first — skipping that step can lead to flaking once hair dries.
FAQ
Q1. Should I apply a leave-in conditioner before this cream? Yes — applying As I Am Leave-In Conditioner first helps prevent flaking once hair is dry.
Q2. Do I apply this to wet or dry hair? Wet hair — apply to detangled hair while it's wet, in small sections from root to tip, then twist.
Q3. When should I undo my twist-out? Only after hair is completely dry, to avoid disturbing the definition.
Q4. Can I use this for shingling as well as twisting? Yes — it can be combed section-by-section through clean, detangled, soaking wet hair with a wide-toothed comb for shingling.
As I Am Twist Defining Cream is a soft cream base rich in oils and nutrients, designed to add texture and definition to twists, waves and natural curl patterns, giving hair a hydrated, glowing finish.
Perfect for twists, twist-outs and defined natural styles Suited to those rocking a twist-out or wanting to enhance their natural texture, this defining cream is built for lustrous, attractive curls with visible definition.
Definition that protects the roots, not just the strands A good twist requires more than surface-level styling — the roots need protection too if the look is going to hold and the hair stays healthy underneath. This cream is built with an organic extract specifically for that root protection, alongside the natural oils that define the twist itself.
Key Features & Benefits
- Soft Cream Base: Rich in oils and nutrients that add texture perfectly to hair.
- Makes Waves & Patterns Visible: Enhances the overall look of any hairstyle.
- Adds Shine & Hydration: Every turn becomes evident with the perfect level of glow.
- Root Protection: An organic extract provides ultimate protection to hair roots.
- Reduces Frizz: Maximises smoothness alongside defining twists.
Product Specification
| Field | Value |
|---|---|
| Size | 227 g (8 oz), 454 g (16 oz) |
| Product Type | Rich creamy twist-defining styler |
| Key Ingredients | Coconut oil, amla, tangerine, sunflower oil, castor oil, shea butter |
| Suitable For | Curly, coily, highly textured hair; twists and twist-outs |
How the Ingredients Work
- Coconut Oil & Shea Butter: Rich emollients that soften hair and help define twists with a smooth finish.
- Sunflower Oil & Castor Oil: A blend of oils included to support the formula's moisturising and shine benefits.
- Amla & Tangerine Extracts: Botanical ingredients included as part of the formula's supporting ingredients for root protection.
- Phytosterols: Included to help support the formula's overall conditioning feel.
How to Use and Care for Twist Defining Cream
Prep: Apply As I Am Leave-In Conditioner liberally first, to help prevent flaking once hair is dry.
Apply: Apply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist. Spray with water if hair begins to dry before you're done.
Targeted Timing: Air drying is recommended; you may use a hooded dryer on the low setting if time or weather is an issue. For twist-outs, undo twists and separate only after hair is completely dry.
Storage: For added moisture, scrunch Moisture Milk or DoubleButter Cream onto hair daily or whenever needed. Can also be used for shingling by combing section-by-section through clean, detangled, soaking wet hair with a wide-toothed comb.
Who this is for
Anyone with curly, coily or highly textured hair wanting defined, lustrous twists or twist-outs with lasting hydration and shine.
Who this is NOT for
Not intended to be applied without a leave-in conditioner first — skipping that step can lead to flaking once hair dries.
FAQ
Q1. Should I apply a leave-in conditioner before this cream? Yes — applying As I Am Leave-In Conditioner first helps prevent flaking once hair is dry.
Q2. Do I apply this to wet or dry hair? Wet hair — apply to detangled hair while it's wet, in small sections from root to tip, then twist.
Q3. When should I undo my twist-out? Only after hair is completely dry, to avoid disturbing the definition.
Q4. Can I use this for shingling as well as twisting? Yes — it can be combed section-by-section through clean, detangled, soaking wet hair with a wide-toothed comb for shingling.
