As I Am Curl Clarity Shampoo
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Estimated Delivery: *Aug 08 - Aug 12
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Free Shipping & Returns: On all orders over £50
PAIR IT WITH
As I Am Curl Clarity Shampoo gives curls a new definition by highlighting every turn and adding smoothness, gently eliminating environmental impurities and product build-up while keeping hair manageable, shiny and healthy.
Perfect for frizz-free, detangled curls Suited to anyone whose biggest struggle with curls is keeping them frizz-free and detangled so they look healthier and bouncier.
Cleansing that adds definition, not just removes buildup Many clarifying shampoos focus purely on stripping buildup, which can leave curls dry afterward. This one is built to clean thoroughly while still highlighting curl definition and adding smoothness, so the result is bouncy, defined curls rather than just clean but flat hair.
Key Features & Benefits
- New Curl Definition: Highlights every turn and adds smoothness to curls.
- Adds Shine: Gives hair and scalp a feeling of novelty and radiance.
- Sulfate-Free Cleanser: Keeps hair hydrated, softer and smoother.
- Removes Environmental Impurities & Build-Up: Leaves hair manageable, shiny and healthy.
- No Residue: Rinses clean and is easier to comb through.
- Lightweight Formula: Helps maintain hair's natural balance while cleansing and hydrating.
Product Specification
| Field | Value |
|---|---|
| Volume | 237 ml (8 fl oz) |
| Product Type | Sulfate-free clarifying shampoo |
| Suitable For | Curly and wavy hair, prone to dryness and dullness |
| Free From | Sulfates |
| Attachments | 2 nozzle attachments, including a pik |
| Included | attachment |
| Suitable For | Personal and professional use |
How the Ingredients Work
- Gentle cleansing agents (sulfate-free): Remove environmental impurities and product build-up without stripping natural moisture.
- Coconut Oil: Included to help hydrate hair during cleansing.
- Tangerine & Amla Extracts: Botanical ingredients included as part of the formula's supporting ingredients.
How to Use and Care for Curl Clarity Shampoo
Prep: Wet hair thoroughly.
Apply: Massage a generous amount into scalp and hair, working through to the ends.
Targeted Timing: Rinse thoroughly with warm water.
Storage: Follow with a conditioner to restore moisture and ease detangling. Use as needed, typically once or twice a month for clarifying, or weekly if using a lot of styling products.
Who this is for
Anyone with curly or wavy hair struggling with frizz, dullness or product build-up, wanting a gentle clarifying shampoo that still leaves curls defined and shiny.
Who this is NOT for
Not intended for daily use — like most clarifying shampoos, overuse can strip the scalp of the natural oils that keep hair healthy, so a more measured frequency works better.
FAQ
Q1. How often should I use this shampoo? As a clarifying shampoo, once or twice a month is typical, though those using a lot of styling products may need it weekly — avoid using it as a daily shampoo.
Q2. Will this leave my hair feeling stripped? No — it's formulated to remove build-up and impurities while keeping hair hydrated, rather than stripping natural moisture the way some clarifying shampoos can.
Q3. Is this suitable for colour-treated hair? It's positioned as safe for colour-treated hair, though as with any clarifying shampoo, checking with your colourist if you have specific concerns is worth doing.
Q4. What should I use after this shampoo? Follow with a conditioner to restore moisture and ease detangling after the clarifying cleanse.
As I Am Curl Clarity Shampoo gives curls a new definition by highlighting every turn and adding smoothness, gently eliminating environmental impurities and product build-up while keeping hair manageable, shiny and healthy.
Perfect for frizz-free, detangled curls Suited to anyone whose biggest struggle with curls is keeping them frizz-free and detangled so they look healthier and bouncier.
Cleansing that adds definition, not just removes buildup Many clarifying shampoos focus purely on stripping buildup, which can leave curls dry afterward. This one is built to clean thoroughly while still highlighting curl definition and adding smoothness, so the result is bouncy, defined curls rather than just clean but flat hair.
Key Features & Benefits
- New Curl Definition: Highlights every turn and adds smoothness to curls.
- Adds Shine: Gives hair and scalp a feeling of novelty and radiance.
- Sulfate-Free Cleanser: Keeps hair hydrated, softer and smoother.
- Removes Environmental Impurities & Build-Up: Leaves hair manageable, shiny and healthy.
- No Residue: Rinses clean and is easier to comb through.
- Lightweight Formula: Helps maintain hair's natural balance while cleansing and hydrating.
Product Specification
| Field | Value |
|---|---|
| Volume | 237 ml (8 fl oz) |
| Product Type | Sulfate-free clarifying shampoo |
| Suitable For | Curly and wavy hair, prone to dryness and dullness |
| Free From | Sulfates |
| Attachments | 2 nozzle attachments, including a pik |
| Included | attachment |
| Suitable For | Personal and professional use |
How the Ingredients Work
- Gentle cleansing agents (sulfate-free): Remove environmental impurities and product build-up without stripping natural moisture.
- Coconut Oil: Included to help hydrate hair during cleansing.
- Tangerine & Amla Extracts: Botanical ingredients included as part of the formula's supporting ingredients.
How to Use and Care for Curl Clarity Shampoo
Prep: Wet hair thoroughly.
Apply: Massage a generous amount into scalp and hair, working through to the ends.
Targeted Timing: Rinse thoroughly with warm water.
Storage: Follow with a conditioner to restore moisture and ease detangling. Use as needed, typically once or twice a month for clarifying, or weekly if using a lot of styling products.
Who this is for
Anyone with curly or wavy hair struggling with frizz, dullness or product build-up, wanting a gentle clarifying shampoo that still leaves curls defined and shiny.
Who this is NOT for
Not intended for daily use — like most clarifying shampoos, overuse can strip the scalp of the natural oils that keep hair healthy, so a more measured frequency works better.
FAQ
Q1. How often should I use this shampoo? As a clarifying shampoo, once or twice a month is typical, though those using a lot of styling products may need it weekly — avoid using it as a daily shampoo.
Q2. Will this leave my hair feeling stripped? No — it's formulated to remove build-up and impurities while keeping hair hydrated, rather than stripping natural moisture the way some clarifying shampoos can.
Q3. Is this suitable for colour-treated hair? It's positioned as safe for colour-treated hair, though as with any clarifying shampoo, checking with your colourist if you have specific concerns is worth doing.
Q4. What should I use after this shampoo? Follow with a conditioner to restore moisture and ease detangling after the clarifying cleanse.
