Joico Color Endure Shampoo & Conditioner

Joico Color Endure Shampoo is a highly effective colour-maintenance shampoo that extends the vibrancy of colour on your hair by 33% which makes it the most effective cleanser in the market. It is a gentle action shampoo that delicately rinses away impurities from your hair whilst preserving hair colour. It retains 86% of your colour even after 18 hair washes which is so great when you’re tired of using harsh shampoos on your coloured hair. On the top of that, the shampoo is free-from SLE/SLES Sulfates which an essential part of a shampoo is meant for colour retention. The product contains Joico's triple threat Multi-Spectrum Defense Complex, which is an infusion of green tea, antioxidants and UV protectors that prevents further damage of your hair and colour fading on your hair. The shampoo does not only protect hair colour but also makes your hair soft, manageable, stronger and longer. It brings back the lost shine to your hair.

Joico Color Endure Conditioner is a high-performance conditioner which maintains your hair colour. It is enriched with Joico’s Multi-Spectrum Defense Complex that helps keep your hair colour vibrant even after 10 hair washes. The conditioner contains fade defying Green tea, antioxidants and UV protectors that protects your hair against radical damage. It ensures deep conditioning of your hair and adds natural shine to your hair. The conditioner moisturizes your hair and nourishes your hair to the core. This is a sulphate free product which is free from SLE and SLES.