Description

    Joico Color Endure Shampoo is a highly effective colour-maintenance shampoo that extends the vibrancy of colour on your hair by 33% which makes it the most effective cleanser in the market. It is a gentle action shampoo that delicately rinses away impurities from your hair whilst preserving hair colour. It retains 86% of your colour even after 18 hair washes which is so great when you’re tired of using harsh shampoos on your coloured hair. On the top of that, the shampoo is free-from SLE/SLES Sulfates which an essential part of a shampoo is meant for colour retention. The product contains Joico's triple threat Multi-Spectrum Defense Complex, which is an infusion of green tea, antioxidants and UV protectors that prevents further damage of your hair and colour fading on your hair. The shampoo does not only protect hair colour but also makes your hair soft, manageable, stronger and longer. It brings back the lost shine to your hair.


    Key Features:

    • It is a sulphate free shampoo

    • Extends hair colour retention by 33%

    • Retains 86% of your hair colour even after 18 washes

    • Maintains 88% of red hair colour between various colour services

    • Adds strength to your hair

    • Gives shine and soft texture to your hair

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    ingredients

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    Joico

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