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Gucci Bloom Eau De Parfum is the first fragrance created entirely under Alessandro Michele's creative vision is unveiled: a smell created to honor women's authenticity, energy, and diversity—flourishing in a natural, expressive, and individual way.
Gucci Bloom was created by master perfumer Alberto Morillas under the direction of the House's Creative Director to unfold like its name suggests, expressing the rich aroma of a growing garden full of flowers. Tuberose and jasmine blend with Rangoon Creeper, a rare flower discovered in South India and utilized in perfumery for the first time, to create a deep scent that transports the wearer to an imaginative garden.
The fragrance comes in a lacquered bottle with a Gucci logo appliqué in a vintage powder pink tint, reminiscent of porcelain.
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