Directions Hair Lightening Bleach
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Estimated Delivery: *Aug 08 - Aug 12
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Free Shipping & Returns: On all orders over £50
PAIR IT WITH
Product Overview
Directions Hair Lightening Bleach is a powder bleach formulated to lift (lighten) hair color when mixed with a cream peroxide developer (e.g. 6 %, 9 %, 12 % depending on desired lift).
It is marketed as a “salon‑sized” bleach powder (400 g) that works in conjunction with Directions’ cream peroxide to achieve effective, salon‑quality bleaching.
It’s typically used when you want to lighten hair (for instance, prior to applying vivid / pastel colors) or to correct or remove pigments.
Key Features & Benefits
| Feature | Benefit / Use |
|---|---|
| Dust‑free, blue‑tinged powder | Less airborne particles, better for controlled mixing, the blue tint helps counteract yellow/orange tones during lift. |
| Large 400 g size | Enough for multiple uses, suitable for full head bleaching if needed. |
| Professional grade formula | Contains persulfates and alkalizing agents for effective lift. |
| Combines with Directions cream peroxide | You mix with their peroxide to activate the bleaching process. |
| Conditioning additives | The formula includes components (e.g. guar gum, paraffinum liquidum) to improve consistency and dampen harshness. |
Specifications
| Specification | Detail |
|---|---|
| Net Weight / Size | 400 g powder bleach |
| Key Ingredients | Potassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Sodium Stearate, Guar Gum (Cyamopsis Tetragonoloba Gum), Paraffinum Liquidum, Starch, Silica, EDTA, CI 77007 (blue pigment) |
| Usage Type | Bleach powder (to be mixed with peroxide developer) |
| Mix With | Cream peroxide (6 %, 9 %, 12 %) depending on desired lift |
| Recommended Developer Strengths | Commonly used with 30 vol (9 %) or 40 vol (12 %) peroxide for stronger lift. |
| Warnings / Precautions | Not for use on skin, eyebrows, or eyelashes; avoid on irritated scalp; conduct patch / strand tests; not suitable for hair treated with metallic dyes or certain chemical treatments. |
| Age Restriction | Not to be used on persons under 16 years old. |
Why Choose This Product?
- High lifting potential — As a strong bleaching powder, it can achieve significant lift when combined with appropriate developer.
- Good value — The 400 g size is generous and suitable for multiple applications.
- Blue‑based formula — The blue tint helps neutralize unwanted brassiness during lift.
- Brand consistency — It integrates with the Directions / La Riche product line (developer, toners, colour) for a cohesive system.
- Conditioning support — The formula includes agents that help maintain consistency and reduce harshness on hair structure.
Product Overview
Directions Hair Lightening Bleach is a powder bleach formulated to lift (lighten) hair color when mixed with a cream peroxide developer (e.g. 6 %, 9 %, 12 % depending on desired lift).
It is marketed as a “salon‑sized” bleach powder (400 g) that works in conjunction with Directions’ cream peroxide to achieve effective, salon‑quality bleaching.
It’s typically used when you want to lighten hair (for instance, prior to applying vivid / pastel colors) or to correct or remove pigments.
Key Features & Benefits
| Feature | Benefit / Use |
|---|---|
| Dust‑free, blue‑tinged powder | Less airborne particles, better for controlled mixing, the blue tint helps counteract yellow/orange tones during lift. |
| Large 400 g size | Enough for multiple uses, suitable for full head bleaching if needed. |
| Professional grade formula | Contains persulfates and alkalizing agents for effective lift. |
| Combines with Directions cream peroxide | You mix with their peroxide to activate the bleaching process. |
| Conditioning additives | The formula includes components (e.g. guar gum, paraffinum liquidum) to improve consistency and dampen harshness. |
Specifications
| Specification | Detail |
|---|---|
| Net Weight / Size | 400 g powder bleach |
| Key Ingredients | Potassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Sodium Stearate, Guar Gum (Cyamopsis Tetragonoloba Gum), Paraffinum Liquidum, Starch, Silica, EDTA, CI 77007 (blue pigment) |
| Usage Type | Bleach powder (to be mixed with peroxide developer) |
| Mix With | Cream peroxide (6 %, 9 %, 12 %) depending on desired lift |
| Recommended Developer Strengths | Commonly used with 30 vol (9 %) or 40 vol (12 %) peroxide for stronger lift. |
| Warnings / Precautions | Not for use on skin, eyebrows, or eyelashes; avoid on irritated scalp; conduct patch / strand tests; not suitable for hair treated with metallic dyes or certain chemical treatments. |
| Age Restriction | Not to be used on persons under 16 years old. |
Why Choose This Product?
- High lifting potential — As a strong bleaching powder, it can achieve significant lift when combined with appropriate developer.
- Good value — The 400 g size is generous and suitable for multiple applications.
- Blue‑based formula — The blue tint helps neutralize unwanted brassiness during lift.
- Brand consistency — It integrates with the Directions / La Riche product line (developer, toners, colour) for a cohesive system.
- Conditioning support — The formula includes agents that help maintain consistency and reduce harshness on hair structure.
