As I Am Long And Luxe Growash
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Estimated Delivery: *Aug 08 - Aug 12
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Free Shipping & Returns: On all orders over £50
PAIR IT WITH
As I Am Long And Luxe Growash is a cleansing crème conditioner that perfectly cleanses the scalp by removing product build-up, residues and other particles from hair, while conditioning and hydrating each strand and the scalp at the same time.
Perfect for a gentle, all-in-one cleanse Suited to Type 3 and 4 hair textures needing extra attention and care, wanting an alternative to standard shampoo that conditions as it cleanses.
Cleansing and conditioning without the trade-off Traditional shampoos can leave textured hair feeling stripped, while co-washes sometimes don't clean thoroughly enough. This crème conditioner is built to balance both — cleansing the scalp properly while conditioning and hydrating at the same time.
Key Features & Benefits
- Cleanses the Scalp Thoroughly: Removes product build-up, residues and other particles.
- Conditions as It Cleanses: Gently hydrates each strand along with the scalp.
- Alternative to Standard Shampoo: A gentler cleansing option for regular use.
- Suited to Type 3 & 4 Hair: Formulated for textures needing extra attention and care.
- Enriched with Antioxidants: Rich in vitamins and minerals that nourish the scalp.
Product Specification
| Field | Value |
|---|---|
| Size | 454 g (16 oz) |
| Product Type | Cleansing crème conditioner |
| Key Ingredients | Pomegranate, passion fruit, aloe vera, biotin, hydrolyzed lupine protein, castor oil |
| Suitable For | Type 3 and 4 hair textures |
How the Ingredients Work
- Punica Granatum (Pomegranate) Fruit Juice: High in Vitamin C, contributing to the formula's antioxidant support for the scalp.
- Passiflora Edulis (Passion Fruit) Juice: A botanical extract included as part of the formula's supporting ingredients.
- Aloe Barbadensis Leaf Juice: A humectant that helps hair hold on to moisture during the cleanse.
- Hydrolyzed Lupine Protein & Hydrolyzed Keratin: Protein-based ingredients that help support hair strength as part of the cleansing conditioner.
- Ricinus Communis (Castor) Seed Oil & Cocos Nucifera (Coconut) Oil: Conditioning oils that help balance the formula's cleansing action.
How to Use and Care for Long And Luxe Growash
Prep: Wet hair completely.
Apply: Rub a liberal amount of GroWash between palms and distribute all over hair.
Targeted Timing: Work product through hair and massage scalp with fingertips as you would a conventional shampoo. Detangle hair with a wide-tooth comb.
Storage: Rinse well. Repeat if necessary for further scalp cleansing or to remove excess product. Follow with a conditioner.
Who this is for
Anyone with Type 3 or 4 hair wanting a gentle, cleansing crème conditioner that conditions as it removes build-up.
Who this is NOT for
Not intended for very heavy product build-up on its own — occasionally pairing with a clarifying shampoo can help in that case.
FAQ
Q1. Will this lather like a regular shampoo? It's a cleansing crème conditioner, so it cleanses more gently than a traditional shampoo, without heavy foam.
Q2. Can I use this as my only cleansing product? Yes, for regular wash days — though very heavy build-up may occasionally need a clarifying shampoo alongside it.
Q3. Do I need a separate conditioner afterward? Following with a conditioner is recommended as part of the full wash routine, though this product does condition as it cleanses.
Q4. Is this suitable for all hair types? It's specifically formulated for Type 3 and 4 hair textures needing extra attention and care.
As I Am Long And Luxe Growash is a cleansing crème conditioner that perfectly cleanses the scalp by removing product build-up, residues and other particles from hair, while conditioning and hydrating each strand and the scalp at the same time.
Perfect for a gentle, all-in-one cleanse Suited to Type 3 and 4 hair textures needing extra attention and care, wanting an alternative to standard shampoo that conditions as it cleanses.
Cleansing and conditioning without the trade-off Traditional shampoos can leave textured hair feeling stripped, while co-washes sometimes don't clean thoroughly enough. This crème conditioner is built to balance both — cleansing the scalp properly while conditioning and hydrating at the same time.
Key Features & Benefits
- Cleanses the Scalp Thoroughly: Removes product build-up, residues and other particles.
- Conditions as It Cleanses: Gently hydrates each strand along with the scalp.
- Alternative to Standard Shampoo: A gentler cleansing option for regular use.
- Suited to Type 3 & 4 Hair: Formulated for textures needing extra attention and care.
- Enriched with Antioxidants: Rich in vitamins and minerals that nourish the scalp.
Product Specification
| Field | Value |
|---|---|
| Size | 454 g (16 oz) |
| Product Type | Cleansing crème conditioner |
| Key Ingredients | Pomegranate, passion fruit, aloe vera, biotin, hydrolyzed lupine protein, castor oil |
| Suitable For | Type 3 and 4 hair textures |
How the Ingredients Work
- Punica Granatum (Pomegranate) Fruit Juice: High in Vitamin C, contributing to the formula's antioxidant support for the scalp.
- Passiflora Edulis (Passion Fruit) Juice: A botanical extract included as part of the formula's supporting ingredients.
- Aloe Barbadensis Leaf Juice: A humectant that helps hair hold on to moisture during the cleanse.
- Hydrolyzed Lupine Protein & Hydrolyzed Keratin: Protein-based ingredients that help support hair strength as part of the cleansing conditioner.
- Ricinus Communis (Castor) Seed Oil & Cocos Nucifera (Coconut) Oil: Conditioning oils that help balance the formula's cleansing action.
How to Use and Care for Long And Luxe Growash
Prep: Wet hair completely.
Apply: Rub a liberal amount of GroWash between palms and distribute all over hair.
Targeted Timing: Work product through hair and massage scalp with fingertips as you would a conventional shampoo. Detangle hair with a wide-tooth comb.
Storage: Rinse well. Repeat if necessary for further scalp cleansing or to remove excess product. Follow with a conditioner.
Who this is for
Anyone with Type 3 or 4 hair wanting a gentle, cleansing crème conditioner that conditions as it removes build-up.
Who this is NOT for
Not intended for very heavy product build-up on its own — occasionally pairing with a clarifying shampoo can help in that case.
FAQ
Q1. Will this lather like a regular shampoo? It's a cleansing crème conditioner, so it cleanses more gently than a traditional shampoo, without heavy foam.
Q2. Can I use this as my only cleansing product? Yes, for regular wash days — though very heavy build-up may occasionally need a clarifying shampoo alongside it.
Q3. Do I need a separate conditioner afterward? Following with a conditioner is recommended as part of the full wash routine, though this product does condition as it cleanses.
Q4. Is this suitable for all hair types? It's specifically formulated for Type 3 and 4 hair textures needing extra attention and care.
