As I Am Coconut CoWash

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PAIR IT WITH

As I Am Rosemary Shampoo
As I Am Rosemary Shampoo
£7.49
As I Am Rosemary Conditioner
As I Am Rosemary Conditioner
£7.49
As I Am Coconut CoWash

As I Am Coconut CoWash

As I Am Coconut CoWash is a best-selling, gentle cleansing conditioner that removes product build-up and impurities from curly, coily and wavy hair, using a no-suds formula infused with coconut oil, castor oil and tangerine extract to cleanse without stripping natural moisture.

 

Perfect for : curly, coily and wavy hair wanting a gentler alternative to traditional sulfate shampoo on regular wash days.

 

Problem → Solution : traditional sulfate shampoos can strip curls of the moisture they rely on — this co-wash is built to cleanse gently using conditioning ingredients instead of harsh detergents, so the wash step itself doesn't work against curl health.

 

Key Features & Benefits

 

  • No-Suds Formula: Gently melts away dirt and product buildup without harsh sulfates.
  • Coconut Oil & Castor Oil Infused: Deeply softens strands during the cleanse.
  • Reduces Breakage: Adds slip for effortless combing and detangling.
  • Maintains Moisture Balance: Helps hair retain moisture until the next cleanse.
  • Spreads Easily Through Hair: Simple to apply and distribute evenly.

 

Product Specification

 

Field Value
Size 16 oz (454 g)
Product Type Sulfate-free cleansing conditioner (co-wash)
Key Ingredients Coconut oil, castor oil, tangerine extract
Suitable For Curly, coily, wavy hair

 

How the Ingredients Work

 

  • Coconut Oil & Castor Oil: Sit on the hair surface, helping soften strands and add slip during the cleanse.
  • Tangerine Extract: A botanical ingredient included as part of the formula's supporting ingredients.
  • Gentle conditioning cleansers: Grab onto oil, sweat and product to lift them away when rinsed, without the harsh sulfate detergents that strip moisture.

 

How to Use and Care for Coconut CoWash

 

Prep: Wet hair completely with warm water.

Apply: Apply a generous amount to your palms and massage directly into your scalp using your fingertips, just like a regular shampoo.

Targeted Timing: Detangle gently with your fingers or a wide-tooth comb while the product is in your hair.

Storage: Rinse thoroughly with cool water to lock in moisture.

 

Who this is for

 

Anyone with curly, coily or wavy hair wanting a gentler, no-suds alternative to sulfate shampoo that cleanses without stripping natural moisture.

 

Who this is NOT for

 

May not provide enough deep cleansing on its own for very heavy product build-up — occasionally pairing with a clarifying shampoo can help in that case.

 

FAQ

 

Q1. Will this lather like a regular shampoo? No — it's a no-suds formula that cleanses gently without the foam of traditional sulfate shampoos.

 

Q2. Can I use this as my only cleansing product? Yes, for regular wash days, though very heavy build-up may occasionally need a clarifying shampoo alongside it.

 

Q3. Will it help with detangling? Yes — the coconut and castor oil in the formula add slip, easing detangling and reducing breakage during combing.

 

Q4. Is this suitable for wavy hair as well as curly and coily hair? Yes — it's positioned to work across curly, coily and wavy hair types.

 

 

Aqueous (WaterAqua PurificadaPurified) Extracts: Cocos Nucifera (Coconut) and Citrus Reticulata (Tangerine)¹Cetyl Alcohol²Cetrimonium ChlorideCetearyl Alcohol²PEG-40 Castor OilStearlkonium chlorideCocos Nucifera (Coconut) Oil²Ricinus Communis (Castor) Seed Oil¹Phytosterols¹Serenoa Serrulata Fruit Extract¹Quaternium-18Potassium SorbateFragrance/ParfumLimoneneMethylisothiazolinone. Source: 1-Natural2-Coconut Source: 1-Natural2-Coconut.
  1. Wet hair thoroughly.
  2. Apply a generous amount of Coconut CoWash to the scalp and hair.
  3. Massage into scalp with fingertips to loosen debris and buildup.
  4. Work product through to the ends of the hair, detangling gently with fingers or a wide-tooth comb.
  5. Rinse well.
  6. Repeat if necessary, especially after heavy styling product use.

 

Pro Tip: Follow with As I Am Leave-In Conditioner or DoubleButter Cream for enhanced moisture and curl definition.