As I Am Rice Water Micellar Shampoo
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Estimated Delivery: *Aug 08 - Aug 12
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Free Shipping & Returns: On all orders over £50
PAIR IT WITH
As I Am Rice Water Micellar Shampoo is a flash foam shampoo that moisturises and cleanses hair, using fermented Forbidden Black Rice Water, biotin, inositol and saw palmetto to strengthen strands and ease detangling.
Perfect for gentle, deep cleansing without stripping Suited to those wanting a cleanser that removes build-up and impurities while preserving hair's natural oils.
Cleansing and strengthening in the same step A regular shampoo focuses on cleansing alone, leaving strengthening to a separate product. This one is built to fold rice water's amino acid content into the cleansing step itself, so hair comes out of the wash already benefiting from that strengthening support.
Key Features & Benefits
- Gentle and Deep Cleansing: Effectively removes build-up and impurities while preserving natural oils.
- Strengthens Hair Strands: Fortifies hair for an improved look and feel.
- Eases Wet Combing: Infused with natural detangling agents to increase manageability and reduce breakage.
- Sustainability Conscious: Cruelty-free, free from sulfates and parabens, packaged in recyclable materials.
- Suitable for All Hair Types: Hypoallergenic formula safe for colour-treated, chemically processed and natural hair.
Product Specification
| Field | Value |
|---|---|
| Size | 8 oz (237 ml) |
| Product Type | Micellar flash foam shampoo |
| Key Ingredients | Forbidden Black Rice Water, biotin, inositol, saw palmetto, ceramide |
| Suitable For | All hair types, including colour-treated and chemically processed hair |
| Free From | Sulfates, parabens |
How the Ingredients Work
- Oryza Sativa (Rice) Extract: Rich in amino acids that help strengthen and smooth hair as part of the cleansing step.
- Biotin & Inositol: Included to support the formula's overall strengthening feel.
- Serenoa Serrulata (Saw Palmetto) Fruit Extract: A botanical ingredient included as part of the formula's supporting ingredients.
- Ceramide NP & Copper Tripeptide-1: Conditioning ingredients that help ease detangling and add manageability.
How to Use and Care for Rice Water Micellar Shampoo
Prep: Wet hair thoroughly and point the nozzle to the targeted scalp area, section by section.
Apply: Gently massage the scalp to distribute the shampoo and produce a rich lather.
Targeted Timing: Continue massaging the shampoo through hair.
Storage: Rinse hair thoroughly, then proceed to condition as usual with As I Am Rice Water Conditioner.
Who this is for
Anyone wanting a gentle, deep-cleansing shampoo that also helps strengthen and detangle hair, including colour-treated or chemically processed hair.
Who this is NOT for
Not intended as a standalone conditioning treatment — following with As I Am Rice Water Conditioner is part of the intended routine.
FAQ
Q1. Will this shampoo strip my hair's natural oils? No — it's formulated to cleanse deeply while preserving natural oils.
Q2. Is this suitable for colour-treated hair? Yes — its hypoallergenic formula is safe for colour-treated, chemically processed and natural hair.
Q3. What should I use after this shampoo? As I Am Rice Water Conditioner is the intended follow-up step in the routine.
Q4. Will this help with detangling? Yes — it's infused with natural detangling agents that help increase manageability and reduce breakage.
As I Am Rice Water Micellar Shampoo is a flash foam shampoo that moisturises and cleanses hair, using fermented Forbidden Black Rice Water, biotin, inositol and saw palmetto to strengthen strands and ease detangling.
Perfect for gentle, deep cleansing without stripping Suited to those wanting a cleanser that removes build-up and impurities while preserving hair's natural oils.
Cleansing and strengthening in the same step A regular shampoo focuses on cleansing alone, leaving strengthening to a separate product. This one is built to fold rice water's amino acid content into the cleansing step itself, so hair comes out of the wash already benefiting from that strengthening support.
Key Features & Benefits
- Gentle and Deep Cleansing: Effectively removes build-up and impurities while preserving natural oils.
- Strengthens Hair Strands: Fortifies hair for an improved look and feel.
- Eases Wet Combing: Infused with natural detangling agents to increase manageability and reduce breakage.
- Sustainability Conscious: Cruelty-free, free from sulfates and parabens, packaged in recyclable materials.
- Suitable for All Hair Types: Hypoallergenic formula safe for colour-treated, chemically processed and natural hair.
Product Specification
| Field | Value |
|---|---|
| Size | 8 oz (237 ml) |
| Product Type | Micellar flash foam shampoo |
| Key Ingredients | Forbidden Black Rice Water, biotin, inositol, saw palmetto, ceramide |
| Suitable For | All hair types, including colour-treated and chemically processed hair |
| Free From | Sulfates, parabens |
How the Ingredients Work
- Oryza Sativa (Rice) Extract: Rich in amino acids that help strengthen and smooth hair as part of the cleansing step.
- Biotin & Inositol: Included to support the formula's overall strengthening feel.
- Serenoa Serrulata (Saw Palmetto) Fruit Extract: A botanical ingredient included as part of the formula's supporting ingredients.
- Ceramide NP & Copper Tripeptide-1: Conditioning ingredients that help ease detangling and add manageability.
How to Use and Care for Rice Water Micellar Shampoo
Prep: Wet hair thoroughly and point the nozzle to the targeted scalp area, section by section.
Apply: Gently massage the scalp to distribute the shampoo and produce a rich lather.
Targeted Timing: Continue massaging the shampoo through hair.
Storage: Rinse hair thoroughly, then proceed to condition as usual with As I Am Rice Water Conditioner.
Who this is for
Anyone wanting a gentle, deep-cleansing shampoo that also helps strengthen and detangle hair, including colour-treated or chemically processed hair.
Who this is NOT for
Not intended as a standalone conditioning treatment — following with As I Am Rice Water Conditioner is part of the intended routine.
FAQ
Q1. Will this shampoo strip my hair's natural oils? No — it's formulated to cleanse deeply while preserving natural oils.
Q2. Is this suitable for colour-treated hair? Yes — its hypoallergenic formula is safe for colour-treated, chemically processed and natural hair.
Q3. What should I use after this shampoo? As I Am Rice Water Conditioner is the intended follow-up step in the routine.
Q4. Will this help with detangling? Yes — it's infused with natural detangling agents that help increase manageability and reduce breakage.
