As I Am Long And Luxe Strengthening Shampoo
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Estimated Delivery: *Aug 08 - Aug 12
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Free Shipping & Returns: On all orders over £50
PAIR IT WITH
As I Am Long And Luxe Strengthening Shampoo thoroughly cleanses while detangling hair with ease, using a hydrating formula that helps strengthen each strand and prepares hair for styling.
Perfect for a strengthening step in your wash routine Suited to Type 3 and 4 hair textures wanting a shampoo that cleanses gently while adding moisture and reducing tangles.
Cleansing that adds strength, not just removes buildup A standard shampoo focuses on cleansing alone. This one is built to fold strengthening ingredients into that same wash step, so hair comes out of the shower already primed for styling rather than needing a separate strengthening product afterward.
Key Features & Benefits
- Thorough, Gentle Cleansing: Removes flakes and product build-up.
- Detangles with Ease: Reduces tangles during the wash.
- Hydrating Formula: Adds moisture alongside cleansing.
- Strengthens Each Strand: Supports overall hair resilience.
- Prepares Hair for Styling: Leaves hair ready for your usual routine.
Product Specification
| Field | Value |
|---|---|
| Size | 355 ml (12 fl oz) |
| Product Type | Strengthening, hydrating shampoo |
| Key Ingredients | Aloe vera, biotin, licorice root, pomegranate, passion fruit |
| Suitable For | Type 3 and 4 hair textures |
| Free From | Sulfates, parabens, phthalates, mineral oil |
How the Ingredients Work
- Aloe Barbadensis Leaf Juice: Helps strengthen the hair shaft and soothe the scalp during cleansing.
- Biotin: A vitamin included to support the formula's overall strengthening feel.
- Glycyrrhiza Glabra (Licorice) Root Extract: A botanical extract included as part of the formula's supporting ingredients.
- Punica Granatum (Pomegranate) & Passiflora Edulis (Passion Fruit) Juice: Included for their antioxidant role, supporting scalp comfort.
- Hydrolyzed Lupine Protein & Hydrolyzed Keratin: Protein-based ingredients that help support hair strength.
How to Use and Care for Long And Luxe Strengthening Shampoo
Prep: Rub ample amount of shampoo between palms.
Apply: Lather through wet hair.
Targeted Timing: Massage hair and scalp, and leave on for 5 minutes.
Storage: Rinse thoroughly. Repeat if necessary.
Who this is for
Anyone with Type 3 or 4 hair wanting a gentle, strengthening shampoo that detangles and prepares hair for styling.
Who this is NOT for
Not intended for daily-only use without a follow-up conditioner — following with As I Am Long & Luxe Strengthening Conditioner is part of the full wash routine.
FAQ
Q1. How long do I leave this shampoo on for? 5 minutes, after massaging into hair and scalp, before rinsing thoroughly.
Q2. Will this help with detangling? Yes — it's formulated to detangle hair with ease as part of the cleansing step.
Q3. What should I use after this shampoo? As I Am Long & Luxe Strengthening Conditioner is a natural follow-up as part of the full routine.
Q4. Is this sulfate-free? It's free from parabens, phthalates and mineral oil; check the confirmed ingredients list for the exact cleansing agents used.
As I Am Long And Luxe Strengthening Shampoo thoroughly cleanses while detangling hair with ease, using a hydrating formula that helps strengthen each strand and prepares hair for styling.
Perfect for a strengthening step in your wash routine Suited to Type 3 and 4 hair textures wanting a shampoo that cleanses gently while adding moisture and reducing tangles.
Cleansing that adds strength, not just removes buildup A standard shampoo focuses on cleansing alone. This one is built to fold strengthening ingredients into that same wash step, so hair comes out of the shower already primed for styling rather than needing a separate strengthening product afterward.
Key Features & Benefits
- Thorough, Gentle Cleansing: Removes flakes and product build-up.
- Detangles with Ease: Reduces tangles during the wash.
- Hydrating Formula: Adds moisture alongside cleansing.
- Strengthens Each Strand: Supports overall hair resilience.
- Prepares Hair for Styling: Leaves hair ready for your usual routine.
Product Specification
| Field | Value |
|---|---|
| Size | 355 ml (12 fl oz) |
| Product Type | Strengthening, hydrating shampoo |
| Key Ingredients | Aloe vera, biotin, licorice root, pomegranate, passion fruit |
| Suitable For | Type 3 and 4 hair textures |
| Free From | Sulfates, parabens, phthalates, mineral oil |
How the Ingredients Work
- Aloe Barbadensis Leaf Juice: Helps strengthen the hair shaft and soothe the scalp during cleansing.
- Biotin: A vitamin included to support the formula's overall strengthening feel.
- Glycyrrhiza Glabra (Licorice) Root Extract: A botanical extract included as part of the formula's supporting ingredients.
- Punica Granatum (Pomegranate) & Passiflora Edulis (Passion Fruit) Juice: Included for their antioxidant role, supporting scalp comfort.
- Hydrolyzed Lupine Protein & Hydrolyzed Keratin: Protein-based ingredients that help support hair strength.
How to Use and Care for Long And Luxe Strengthening Shampoo
Prep: Rub ample amount of shampoo between palms.
Apply: Lather through wet hair.
Targeted Timing: Massage hair and scalp, and leave on for 5 minutes.
Storage: Rinse thoroughly. Repeat if necessary.
Who this is for
Anyone with Type 3 or 4 hair wanting a gentle, strengthening shampoo that detangles and prepares hair for styling.
Who this is NOT for
Not intended for daily-only use without a follow-up conditioner — following with As I Am Long & Luxe Strengthening Conditioner is part of the full wash routine.
FAQ
Q1. How long do I leave this shampoo on for? 5 minutes, after massaging into hair and scalp, before rinsing thoroughly.
Q2. Will this help with detangling? Yes — it's formulated to detangle hair with ease as part of the cleansing step.
Q3. What should I use after this shampoo? As I Am Long & Luxe Strengthening Conditioner is a natural follow-up as part of the full routine.
Q4. Is this sulfate-free? It's free from parabens, phthalates and mineral oil; check the confirmed ingredients list for the exact cleansing agents used.
