As I Am Cleansing Pudding Sulfate-Free Moisturizing Cleanser
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Estimated Delivery: *Aug 08 - Aug 12
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Free Shipping & Returns: On all orders over £50
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As I Am Cleansing Pudding is a rich, sulfate-free creamy cleanser that gently removes dirt, buildup and impurities from hair and scalp without stripping natural moisture, using a blend of natural ingredients including saw palmetto and phytosterols.
Perfect for a gentler alternative to regular shampoo Suited to anyone wanting a low-poo cleanser that removes residue and buildup while still moisturising as it cleanses.
A gentler wash-day option, used alongside a regular shampoo routine Some cleansers focus purely on removing buildup, which can leave hair feeling stripped afterward. This one is designed to moisturise as it cleanses, so the wash step itself contributes to softness rather than working against it.
Key Features & Benefits
- Sulfate-Free Formula: Cleanses gently without harsh sulfates.
- Moisturises as It Cleanses: Helps offset the drying effect washing can have.
- Rids Scalp of Excess Sebum & Debris: Helps remove environmental impurities and shedding scalp debris.
- Soothing Scalp Treatment: Provides comfort during the cleansing step.
- Natural Ingredient Blend: Includes saw palmetto and phytosterols.
Product Specification
| Field | Value |
|---|---|
| Size | 8 oz / 16 oz (variant-dependent) |
| Product Type | Sulfate-free creamy cleanser |
| Key Ingredients | Saw palmetto, phytosterols, tangerine, aloe vera, castor oil |
| Free From | Sulfates |
How the Ingredients Work
- Saw Palmetto (Serenoa Serrulata) & Phytosterols: Natural ingredients included in the formula's scalp-cleansing role.
- Citrus Reticulata (Tangerine) Fruit Extract & Aloe Barbadensis Leaf Extract: Botanical extracts included as part of the formula's supporting ingredients.
- Ricinus Communis (Castor) Seed Oil: Included alongside the cleansing agents to help offset the drying effect of washing.
- Sodium Cocoamphopropionate: A gentler cleansing ingredient that lifts dirt and buildup without sulfates.
How to Use and Care for Cleansing Pudding
Prep: Wet hair thoroughly.
Apply: Rub a liberal amount within palms and distribute throughout hair. Lather through hair and massage into scalp.
Targeted Timing: Carefully detangle hair with a wide-tooth comb. Leave on 3–5 minutes to help remove shedding scalp debris.
Storage: Rinse well. Repeat only if necessary to remove excessive product build-up.
Who this is for
Anyone wanting a gentle, sulfate-free low-poo cleanser to remove buildup and impurities without stripping natural moisture.
Who this is NOT for
Not intended as a replacement for regular shampoo on its own — it's positioned to be used intermittently alongside a regular wash routine, not as the sole cleansing product.
FAQ
Q1. Is this a full replacement for my regular shampoo? It's designed to be used intermittently alongside your regular cleansing routine, rather than as a full replacement.
Q2. How long should I leave this on for? Around 3–5 minutes, which helps remove shedding scalp debris before rinsing well.
Q3. Will this strip my hair of moisture? No — it's formulated to moisturise as it cleanses, helping offset the drying effect washing can have.
Q4. Can I use this every wash day? It's positioned for intermittent use — repeating only if necessary to remove excessive product build-up, rather than every single wash.
As I Am Cleansing Pudding is a rich, sulfate-free creamy cleanser that gently removes dirt, buildup and impurities from hair and scalp without stripping natural moisture, using a blend of natural ingredients including saw palmetto and phytosterols.
Perfect for a gentler alternative to regular shampoo Suited to anyone wanting a low-poo cleanser that removes residue and buildup while still moisturising as it cleanses.
A gentler wash-day option, used alongside a regular shampoo routine Some cleansers focus purely on removing buildup, which can leave hair feeling stripped afterward. This one is designed to moisturise as it cleanses, so the wash step itself contributes to softness rather than working against it.
Key Features & Benefits
- Sulfate-Free Formula: Cleanses gently without harsh sulfates.
- Moisturises as It Cleanses: Helps offset the drying effect washing can have.
- Rids Scalp of Excess Sebum & Debris: Helps remove environmental impurities and shedding scalp debris.
- Soothing Scalp Treatment: Provides comfort during the cleansing step.
- Natural Ingredient Blend: Includes saw palmetto and phytosterols.
Product Specification
| Field | Value |
|---|---|
| Size | 8 oz / 16 oz (variant-dependent) |
| Product Type | Sulfate-free creamy cleanser |
| Key Ingredients | Saw palmetto, phytosterols, tangerine, aloe vera, castor oil |
| Free From | Sulfates |
How the Ingredients Work
- Saw Palmetto (Serenoa Serrulata) & Phytosterols: Natural ingredients included in the formula's scalp-cleansing role.
- Citrus Reticulata (Tangerine) Fruit Extract & Aloe Barbadensis Leaf Extract: Botanical extracts included as part of the formula's supporting ingredients.
- Ricinus Communis (Castor) Seed Oil: Included alongside the cleansing agents to help offset the drying effect of washing.
- Sodium Cocoamphopropionate: A gentler cleansing ingredient that lifts dirt and buildup without sulfates.
How to Use and Care for Cleansing Pudding
Prep: Wet hair thoroughly.
Apply: Rub a liberal amount within palms and distribute throughout hair. Lather through hair and massage into scalp.
Targeted Timing: Carefully detangle hair with a wide-tooth comb. Leave on 3–5 minutes to help remove shedding scalp debris.
Storage: Rinse well. Repeat only if necessary to remove excessive product build-up.
Who this is for
Anyone wanting a gentle, sulfate-free low-poo cleanser to remove buildup and impurities without stripping natural moisture.
Who this is NOT for
Not intended as a replacement for regular shampoo on its own — it's positioned to be used intermittently alongside a regular wash routine, not as the sole cleansing product.
FAQ
Q1. Is this a full replacement for my regular shampoo? It's designed to be used intermittently alongside your regular cleansing routine, rather than as a full replacement.
Q2. How long should I leave this on for? Around 3–5 minutes, which helps remove shedding scalp debris before rinsing well.
Q3. Will this strip my hair of moisture? No — it's formulated to moisturise as it cleanses, helping offset the drying effect washing can have.
Q4. Can I use this every wash day? It's positioned for intermittent use — repeating only if necessary to remove excessive product build-up, rather than every single wash.
