Max Factor

For the film industry's biggest names, Max Factor was synonymous with glamour. The visionary make-up artist, wig maker and inventor set the standard for red carpet beauty in Hollywood's Golden Age - creating signature looks for icons such as Ava Gardner, Jean Harlow and Marlene Dietrich. But above all, Max Factor is known for democratising glamour by giving women what they wanted - beautiful cosmetics that were within reach. Max Factor was born in Russia and emigrated in 1914 to America, settling in Hollywood to be closer to the budding film industry. Word of his expertise quickly spread and he was soon working with Hollywood's leading actresses and making his own cosmetic products for a glamorous but realistic look on screen. The Max Factor brand was created over 100 years ago, combining make-up science with artistic expertise to create market-leading cosmetic products that work.