The year was 1999. To most, it seemed the barbering trade was breathing its last breath. Layrite's passionate founder, Donnie Hawley, was still in hot pursuit of perfecting his client's haircuts. Following one of Donnie's fans commented that his pomade was the only product that made his hair lay right, a brand was born. Layrite Men's Grooming Products have been hatching the benchmark of popular barbering and men's grooming ever since.