The first cosmetics were created in Paris. The wigmaker Jean-Louis David started to make waxy makeup sticks in many colours, and Ponsin, a professional cosmetologist, came up with his own creation for theatre. It was called Le fard à paupières. The brand focuses on makeup and further refines its formulas to bring the best quality products to market. They attract a young clientele who succumbs to the latest innovations. The Bourjois brand is now present in over 78 countries. It continues to empower women to discover effortless Parisian beauty.